2010 W3 Lifestyle Media Planner
y l n O
$120
PER YEAR TARGETED LOC AL EXPOSURE
&
EFFECTIVE NATIONAL EXPOSURE
Targeted Advertising Directly to the apartment community in your area
HOW are you reaching your potential customers?
Engage them online & in person
W3 Lifestyle is the leading marketing source to get you extreme exposure
90,000 custom publications published monthly and distributed to only the Best of The Best apartment communities
W3 Lifestyle is the only source for companies like yours to directly market to apartment communities. Our monthly publication serves communities all over the country providing businesses like yours the opportunity to get their message and brand directly in front of their customer base. No guesswork - they ARE your potential customers!
Virtual magazine with a link emailed to residents as well as a yer sent directly to each resident in many cases.
Each issue’s editorial content contains articles on lifestyle issues, area events, business reviews, financial tips and professional tips, as well as property-by-property information. Due to the quality content each issue has, the shelf life of each publication lasts at least until the next issue is distributed and available indefinitely.
Coming Soon - Links to advertisers websites, as well as banner ads available
WHY should W3 Lifestyle be in your marketing plan? 1.
2.
3.
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Residents trust our brand - as a designation service and residents already trust our relationships Primarily, most relocating individuals rent an apartment to acquaint themselves with the area There is no advertising product this affordable that yields such extreme & targeted exposure Unlike indirect advertising - our marketing product allows you to reach your customers directly
E-newsletter sponsorships available for promotions and coupons E-Flyers available to professional database and subscribed resident database Banner advertising available on main company website as well as community social networking sites Community Event Sponsorships avaiable
Who Our Readers Are: Gender
Salary Level
Male.................38%
$0-30k.................24%
Female.............62%
$30k-60k............28% $60-$100k..........25%
Age
$100k+................23%
18-34................46% 35-49................28%
Education
50+...................20%
No College.........48%
Ethnicity
College................40% Grad. Sch............12%
Caucasion...................67% African American.....19% Asian...............................3% Hispanic........................9% Other..............................1%
Before you spend even $1 dollar on advertising... Visit the hottest site in town . www
le y t s e if .com W3L
Information is deemed reliable, but not warranted or guaranteed by W3 Lifestyle. Statistics received from Quantcast.com based on apartment search websites online. These numbers are also rough estimates based on web traffic.
Top States for People Relocating to:
More people get their information from our publication and website than any other source.
1. New York
6. Virginia
2. Florida
7. North Carolina
3. California
8. Tennessee
4. Maryland
9. Michigan
5. New Jersey
10. Illinois
Reach them before your competition does!
LASER TARGETED DISTRIBUTION
Here’s how it works:
90,000 monthly 270,000 quarterly 1,080,000 annually
Our distribution systems put our Newsletters into the hands of Tens of Thousands community residents on a monthly basis Displays of the W3 Lifestyle newsletters are in all of our community leasing centers available to Visitors and Leasing Prospects The typical community has 2.5 people per apartment on average. Therefore, a community that has 400 apartment homes will have a potential exposure to 1,000 people! Factor that even if only 50% of these people view the monthly newsletter you still have an exposure of 500 people on a monthly basis seeing your brand/ service/product. $120 per year includes 12 Quarter Page Ads. We also offer Full Size and Half Page.
Distribution numbers are based on budgeted total number of average sized communities to hold the W3 Lifestyle affiliation in only the Atlanta market.
LOW COST PER IMPRESSION .02 per impression
Calculation based on monthly exposure to 500 people for average size community.
LOW COST PER MONTH
ONLY $10 per month!
Who is W3 Lifestyle W3 Lifestyle is the primary source for people to go to when looking for an apartment home that is truly the Best of The Best. While there are many outlets for people to search from to find apartment communities, it is only the W3 Lifestyle brand that is recognized as the affiliation which stands for superior quality in the apartment industry. We were built on the foundation of cultivating win/win relationships. While providing apartment communities with services such as our superior quality newsletters, monthly community events, resident appreciation programs, and the customized social networking sites, we also have created a system to enable businesses to get their product/service in front of their customers at an affordable rate. W3 Lifestyle is about building communities and connecting people. W3 Lifestyle is about YOU, connecting you with people that are ready to be your customer - if you are ready.
Interactive Advertisements All advertisements are completely interactive. You set the destination, and when a reader views your ad and wants to visit your site all they have to do is click on the advertisement and your desired website opens in a new window. Engage your customers!
W3 Brand Marketing In 2011 we W3 Lifestyle will plan to invest a large amount of money on marketing the W3 Lifestyle brand to apartment residents all over the State of Georgia via TV, Radio and Print. Our marketing campaign will focus on our core services and what makes a W3 Lifestyle community so special. What does this mean for you? You will get the opportunity to invest very little to advertise directly to our customers while reaping the benefits of our enormous marketing budget. Once they move into one of our W3 Lifestyle communities they will see your brand in their newsletter.
National Exposure We are currently working on an iPhone application which all of our advertisers will also be promoted. This is anticipated to roll out the end of 2010.
Seriously...
ONLY $120 For 1 Year
Why Wouldn’t You DO IT?!
www.W3Lifestyle.com W3 Lifestyle 1579 Monroe Drive, Suite 307 Atlanta, GA 30324
To make an ad space reservation or for additional information call W3 Lifestyle: 770-886-1881 extension 0 (Operator)
W3 Lifestyle Media Planner
www.W3Lifestyle.com 770.886.1881 ext. 0 sales@w3lifestyle.com