With Content Marketing, the customer feels that the company provides more than just a product/service. It makes them feel the need of the companies for engagement. Providing relevant information makes the company more credible in front of the customer’s eyes. The content a company would provide is something its consumers would relate to and spread awareness to others about the same. So even if someone is not your direct customer, content marketing helps to spread awareness of your company, which is the first step to becoming salient......Visit For More: http://bit.ly/36RPeph