Who are we?
Think of us as creative strategists… • Ranked No. 4 of all design houses in India by the Economic Times • Ranked as one of India‟s Greatest Brand Builders by CMO Asia • Offices in Mumbai and Bengaluru • With a staff of 30 professionals
‌who use design as a management tool to help your brands succeed
We increase a brandâ€&#x;s creative quotient through strategic cutting-edge solutions
And help you reap returns on your investment through our result-oriented brand recommendation
We call this DESIGNOMICS
DESIGNOMICS WAS A REGULAR SEGMENT ON LOGO, BLOOMBERG UTV, CURATED AND PRESENTED BY MS PREETI VYAS. The series primarily showcased effectiveness and ROI of Strategic Design specializations, through the eyes of senior management in businesses such as the Aditya Birla Group, Mahindra and Mahindra, Piramal, Titan , Future Group and Godrej to name a few. The show equally talks to the Business community as it does to the Design professionals.
IN 2011, THE REACH OF DESIGNOMICS WAS EXTENDED TO AWARDS FOR BUSINESSES THAT HAVE CREATED GREATER RETURN ON INVESTMENT THROUGH DESIGN INTERVENTION.
Over 100 insightful case studies for blue-chip clients
Real Estate Clients
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With a host of awards and recognitions Asia Pacific Property Awards Realty Plus Excellence Awards Asian CEF Awards Designomics Estate Awards
Our Process
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And a great team & new knowledge & skill sets through & through |STRATEGY | BRANDING | COMMUNICATION & NEW MEDIA | PACKAGING | RETAIL DESIGN |
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Preeti Vyas Graduate from Asia‟s premier Design school, the National Institute of Design (NID) Specializing in Graphic Design and Visual Communication, embarked on a dual career path, gliding through Advertising while powering Specialized Design projects. Awards and Recognitions: •50 most influential women, Verve magazine •50 most influential women in media, marketing and advertising, Impact Magazine •One of the top creative minds by The Economic Times •25 most powerful women in Indian business by Business Today, and •„Creative Professional of the Year‟ at the Indira Awards for Marketing Excellence. Twice invited to be a part of the Cannes Festival jury and active member of the Indian Design Council Curated and presented a show on Design called Designomics on Bloomberg UTV, interviewing Design savvy captains of Industry.
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a talented team across & geographies
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Snapshots of Work
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House Of Hiranandani Project Scope: Strategic Branding | Communication l Project Launch l
Old Identity
The Brief To create a new and differentiated identity for the Hiranandani Upscale brand while retaining the legacy and heritage of Hiranandani Group.
Our Solution VGC crafted an all new strategy and brand mark to signal the change. A comprehensive and concise Brand Architecture has been developed to bring the brand to life – creating a Brand of impeccable legacy and
stature‌ In order to create and communicate the brandsâ€&#x; larger-than-life presence, VGC rolled out a cohesive campaign across both traditional and digital communication touch points.
Challenge Ahead •
Naming and establishing Hiranandani as the upmarket, aspirational & luxury brand of stature
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Which leverages the existing brand equity of Hiranandani Group
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Takes it forward to meet the new markets and its requirements and challenges in new emerging India
The Market Place… •Every builder today endeavours to build themselves into a specialised real estate developer •Luxury , lifestyle , aspiration are gradually becoming eveyone‟s Mantra •The category is increasingly getting cluttered
Positioning Route
What you have inherited from your father, you must earn over again for yourselves, or it will not be yours. - Johann Wolfgang von Goethe
The Opportunity…
To be another luxury lifestyle brand. Take a leap ahead – Go Beyond.
Evolving a Brand isn't about rejecting who you have been or your origins, it's about becoming a better version
it is about carrying the name, the legacy forward‌ towards a better future
Old Identity
New Identity
Brand Architecture
STATIONERY
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Corporate Campaign
Teaser ads
Teaser ads
Campaign ad – Revealing HOH logo
All Project Brochure
Project Communication Ashford at Electronic City – Commercial Project
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Ashford Site Barricades
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Project Communication OMR Egattur at Chennai
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Egattur Site Barricades
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Project Communication Devanahalli Project at Bangalore
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Devanahalli Site Barricades
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Digital
Signature Villa Website
Signature Villa Website
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House of Hiranandani Website
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House of Hiranandani Website
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FTTH application design
Client Speak! Client Speak!
“The logo reflects our enterprising spirit that embraces the challenges of creating new and flourishing communities that will last for generations.�
Mr. Surrendra Hiranandani Founder & Managing Director, House of Hiranandani
“I received accolades for the quality and content of the communication and the newly crafted brand name, for which the real credit goes to team VGC�
Ms. Neha Hiranandani Director, House of Hiranandani
Shalimar Corp. - OneWorld Project Scope: Project Strategic Branding l Identity l Launch Collaterals l Digital l
The Client Brief Develop a compelling positioning, based on which design a distinct identity and naming structure for Shalimar Corpâ€&#x;s upcoming signature mega-township at Gomti Nagar Extension in Lucknow.
Project Background Lucknow is one of the top ten fastest growing cities in India for real estate*
*The Lucknow real estate market is expected to grow at a CAGR of around 10% per year in terms of the price appreciation of real estate
This has also led to the development of several other townships
Opportunities
Infrastructure
Options
1
2
Sushant Golf City API
DLF Garden City
Luxury Living on the Greens
Own a piece of DLF
Hi-tech residential township sprawling across 3500 Acres with 27 properties and plots, 18 hole international standard Golf Course .
Sprawling across 248 acres of lush greens and wide open vistas
3 Sahara City
191 acres Sahara City Homes Lucknow
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5
6
7
Omaxe City
Eldeco City
Gomti Greens
Parth Republic
A new way of Life
A lifestyle that offers you more
Lucknowâ€&#x;s finest. By far.
A revolutionary mega township
An integrated township spread over an area of 140 acres (approx), with plots and villas.
An exclusive 133 acres township with plots, villas, apartments and commercial space.
100 acres next to river Gomti
Spread over an area of 80 acres, consists of 7 states and a club
many reputed real estate behemoths many similar offerings
so how do we stand differentiated in the target segment’s mind?
Investors -30-40% Natives & Outsiders
Target audience
Settlers – 60-70% Upgraders & Retirees
the outsiders seen a more buzzing lifestyle, have greater expectations
the natives getting introduced to the spoils & possibilities Natives who choose to switch residence to a township to live a better quality of life
NRIs who want to invest in real estate. Natives of Lucknow settled outside like NCR who see the potential in investing in their hometown.
Natives who wish to own a second home as an investment or future security. Retirement homes for people who wish to move out of the city and into the suburbs.
key consumer insights
I have been around and I would want to invest in a similar lifestyle in my native Lucknow. the outsiders
I would like to have in Lucknow, a big city life. the natives
and what the category offered them ?
All others offer a township checklist
i.e. a long list of amenities and features
But what do they desire and what is our fit ?
impeccably designed township and impeccable credentials
we want the big city luxuries
consumer
brand
Therefore the shift
Tickbox Township
Romancing the Township Life.
by building
An Emotion. A Manifesto. A City.
Township Living. Perfected.
How we did it ?
And what proposition would trigger the switch?
The Life of landmark experiences
The Life that is a statement
The Life
thatâ€&#x;s like no other
The Iconic Life The Iconic Life
Translating our position to the logo
The inspiration
Creating an insignia that epitomises the universe of OneWorld The crown jewel amongst townships
Follow up ads
website
Birla Estates Project Scope: Brand Positioning I Branding l Identity l Launch Collaterals l Digital l
The Legacy A hallmark of integrity, quality and reliability
An impeccable Indian legacy built on traditional values with a progressive vision Commitment to building value-based lasting relationships with all stakeholders
Transfer & leverage the legacy
Therefore, creating the shift
new entrant
torch-bearers of a legacy and champions of change
The Logo
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Logo Highlights and Reasons To Believe • • • •
A distinctive brand in the category Connotes a brand with a rich legacy A strong statesman brand akin to brand „Birla‟ Suggests aspiration and premiumness
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Brand Architecture : Monolithic
Master Brand
Project Identity
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Extending The Identity Across Projects
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The Phoenix Mills – Kessaku, Bengaluru Project Scope: Project Strategic Branding l Identity l Launch Collaterals l Environment l
Ariisto Project Scope: Strategic Branding l Brand Identity
Old Identity
New New Identity Identity
Design Language
Design Language Brochure
V Raheja Design Construction Project Scope: Strategic Branding l Brand Identity l Project Branding and Launch Collaterals
V Raheja Design Construction l NEW IDENTITY
Logo
Brochure Design – Design Language
Website
The Phoenix Mills – Art Guild House, Mumbai Project Scope: Project Strategic Branding l Identity l Launch Collaterals l Environment l
The Phoenix Mills – Fountainhead, Pune Project Scope: Project Strategic Branding l Identity l Launch Collaterals l Environment l
Stationery
Bag
Folder
Brochure
Invite
TOI and Economic Times Launch Ads
OOH
Website
Site Branding
Gift Conceptualization and Design
Project Launch Green Lagoon - Vaamika
Pouch
Website
Nitesh Estates Project Scope: Project Branding and Launch Collaterals
Nitesh Estates Fisher Island
Nitesh Estates Napa Valley
Project Communication VRDC 78 Western Expressway
Ads
Ads
Ads
Thank You