Ashlynn Sacchette and her dad Jack brought out their race Bug.
HOT DUBS & COLD SUDS
VW SHOW & 48 IPA
BEER LAUNCH! VW Trends and Chapman Crafted Beer release the VW-themed beer you’ve been waiting for! by VWT staff photos by Larry Bohannon and Rich Crafton
EMPI brought out their Meyers Manx and VW Trends cover model Shannon Rae to sign posters! Here’s Shannon with iconic VW photographer (and longtime VW Trends friend) RK Smith.
ll of us at VW Trends love going to Volkswagen shows. And a nice cold beer is a perfect pairing for wandering around checking out cool VWs. Until now, there wasn’t a beer that embraced the VW culture. Now, Budweiser, Coors Light, and Modelo are fine, but man, why couldn’t someone come up with an awesome beer that captures the spirit of the VW community? We shared our thoughts with VWT social media manager and street team leader Larry Bohannon, who said, “I got a guy.” After meeting with the folks at Chapman Crafted Beer in Old Towne Orange, California, we discovered that they aren’t just expert beer crafters, they’re VW people as well! That sealed the deal right there, and the collaboration started. We already knew the name was the bomb. I mean, come on: 48 IPA? That was a no-brainer. But we needed a brew that matched the awesomeness of the name. So, Dave, the master beer brewer at Chapman, came up with a unique India pale ale that was easy to drink, crisp, refreshing, and not too hoppy — perfect to drink at car
shows! Now we just needed the perfect event to launch 48 IPA. How about a car show? That’s how Hot Dubs and Cold Suds came to life! We picked Saturday, June 10, for the event, since it was right at the start of the three-week VW event extravaganza in Southern California. There were people from all over the world in Southern California for the events, so the show had an international flair! We spoke to people from France, Belgium, and Sweden. The car show area was exclusive and filled up fast! There was an amazing selection of Volkswagens on display: full-blown race cars, vintage masterpieces, cool customs, rat rods, dune buggies, Buses, Westies, and more. VIP pre-registrants got a 48 IPA T-shirt, key chain, stickers, and a 4-pack of 48 IPA beer! EMPI came out in force with a booth and their fresh-off-the-press Meyer’s Manx Buggy. If that weren’t enough, they brought out VW Trends cover model Shannon Rae to sign posters! EMPI was also kind enough to donate a set of EMPI 8-spoke wheels that we raffled off to one lucky car show entrant. On the other side of the brewery, people could
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24 VW • SUMMER VW TRENDS TRENDS • SUMMER’23 ’23
