The Concept In the quest to engage a much wider audience the classic styles meet art,; creating a clash between the best of the leather world and the most modern and creative art from the streets styles. From the metamorphosis of two different but compatible styles, there is created this new collection where the graffiti artist paintings are being reinterpreted and shaped into leather bags. The introduction of this exclusive one of a time collection amplifies the customer base and also increases the brand awareness inside the leather industry..
About the Artist Originally from New York City, Â Alec Monopoly is a graffiti artist recognized for his modern interpretations of classical characters in popular culture. By implementing varied materials as stencil, spray paint, and newspapers to subversively depict his animated characters he has made himself recognizable for his modern approaches and advanced painting techniques. Throughout his work inside multiple industries as they are automobiles, fashion and music, he has been able to elevate his career making himself even more recognizable for his art depictions.Â
Collection
Description Sheet
#1101 Model: Bumbag Material: Vegan Leather Made: Medellin, Colombia
#1102 Model: Bumbag Material: Vegan Leather Made: Medellin, Colombia
#1103 Model: Applique Handbag Material: Vegan Leather Made: Medellin, Colombia
#1104 Model: Messenger Handbag Material: Vegan Leather Made: Medellin, Colombia
Collection
Description Sheet
#1105 Model: Squared Crossbody Bag Material: Vegan Leather Made: Medellin, Colombia
#1106 Model: Rucksack Bag Material: Vegan Leather Made: Medellin, Colombia
#1107 Model: Applique Handbag Material: Vegan Leather Made: Medellin, Colombia
#1108 Model: Messenger Handbag Material: Vegan Leather Made: Medellin, Colombia
Raw Cost
SMALL Labor: $8.00 Bag Hardware: $2.50 Printing : $4.00 Hangtag: $0.25 Packaging: $1.50
MEDIUM
LARGE
Labor: $10.00 Bag Hardware: $2.50 Printing : $4.00 Hangtag: $0.25 Packaging: $1.50
Labor: $12.00 Bag Hardware: $2.50 Printing : $4.00 Hangtag: $0.25 Packaging: $1.50
Distribution Sheet
Advertising
Press Release
Press Release Launch Event Vélez Collection in Collaboration with Alec Monopoly
(Miami, Fl ,September 15th 2017) Vélez announces the launch of their new collection “Spray of Art” in collaboration with the artist Alec Monopoly. This collection brings to the market trendy, unique and high quality bags made out of vegan leather with prints of the latest and most recognized designs of the graffiti artist. Vélez is a premium leather goods company that focuses on delivering to the customers artisanal handcrafted products that range from accessories, ready to wear and homegoods made from the best quality Colombian Leather. With the new collection the company wants to support environmental causes and the green movement and that is why they have chosen to use vegan leather in the collection. Vélez will be officially launching the "Spray of Art" collection at the Wynwood Walls Art Gallery on September 15th, 2017. There will be a private event where the collection will be presented to the media and VIP clientele and the artist itself Alec Monopoly will be personalizing and signing some of the designs.
Press Contact Valentina Velez, PR Manager VAV@gmail.com