988: Best of Edmonton 2014

Page 4

ADVERTORIAL

Rayacom turns 10 the city where they got their start. “Like most national companies, I have thought about re-locating our head office to Toronto or Vancouver but we have decided to keep it in Edmonton. This is our hometown, and Edmonton’s business community has really been supportive of us,” says Austin. “We’ve come a long way from the days when we were one printer, working around the clock.”

T

en years ago, brothers Austin and Martin Tran went looking for a printing house in Edmonton to get some good quality, inexpensive business cards printed quickly. Fortunately for them, they didn’t find one. After a frustrating search, the Tran brothers decided there was a demand that needed filling. After doing some research on the newest digital print technology Austin went out and bought a commercial digital print machine and began printing business cards for family and friends.

Thus began the growing franchise that is Rayacom today. The company has since expanded into 11 locations across Canada, but Edmonton remains headquarters for Austin and his brother Martin Tran. Now, for Rayacom’s 10th anniversary, the brothers and business partners are celebrating by relocating to a brand new facility, tripling their space from 5000 to 16,500 square feet and adding new, high tech equipment. It’s an exciting move for the Trans, who were raised in Edmonton and harbour an emotional connection for

Business continued to boom over the years as Rayacom brought on new clients, like Famoso Restaurant Group, Century Hospitality Group and Brookfield Homes. These and other loyal customers have provided a foundation for Rayacom’s growth.

“It takes a special person to work in the print industry, everybody needs their printing yesterday,” says Gatti. “A lot of our success is in having great staff.” “We’re a very young team—even the owners are in their early 30s—so we like to keep things light,” Gatti explains. “We like to have fun, while working really hard.” That’s an experience that translates into their interactions with clients, as well, adds Gatti, “A lot of our customers come into the office and say ‘Wow, the energy here is great, it seems like a cool place to work.’”

“None of it would really have happened without loyal customers, continuing to come back over the years,” says Amerino Gatti, Rayacom’s regional director for Alberta.

In expanding into the new space, the Rayacom team is excited to bring their clients some of the newest innovations in printing, including printing on thicker card stocks, new binding and folding options, dimensional printing, more accurate pantone matching (for colour branding) and more vibrant colours.

In a highly competitive market, Gatti attributes the company’s success to a few key things: loyal clients, start-to-finish production control and a fun, friendly working culture.

The new facility and latest technologies will be on display at their grand opening on Friday, Sept 26 (for complete details, see Rayacom’s grand opening invitation below).

10 Year Anniversary Event

SEPTEMBER 26, 2014

11004 105 Avenue, Edmonton, AB | 6PM–9PM

4 UP FRONT

VUEWEEKLY SEP 25 – OCT 01, 2014

In addition to some great food, live music and prize giveaways, there will be an instant photo booth where guests will be able to get their photo taken, and then printed on Rayacom’s new Kodak NexPress, the next generation of topline digital presses. In a way, the photos are just an extension of what Rayacom has always done: represent their client’s best side, in print. “It’s a competitive industry,” says Gatti. “We as a company need to keep innovating and re-inventing ourselves to stay ahead of the rest.” Above all, Rayacom is thankful that their customers keep walking through their door. Ten years later, they’re looking forward to opening their new doors to their many friends and customers on Sept 26.