Winter 2012 Edition

good music In a showdown between labels G.O.O.D. Music has one decisive advantage over pretty much everyone. Kayne West. Not that Kayne is the best lyricist, or has the most technically skilled flow out there but what Kayne is among the best in is production.

You can put mediocre MCs over a Kayne West instrumental and suddenly they sound like a hip-hop tour de force. So naturally it only makes G. O. O. D. Music that much stronger of a label when you put truly skilled MCs over a Kayne beat.

‘I ain’t here to argue about his facial features / Or here to convert atheists into believers / I’m just trying to say, the way school need teachers / The way Kathie Lee needed Regis / That’s the way I need Jesus.’ - Kanye West - Jezus Walks Kayne however, isn’t the labels only talented producer as G.O.O.D Music features coveted production from Hit-Boy, Keezo Kane, and longtime Cash Money affiliate Mannie Fresh. That collection of beat makers arguably makes G. O. O. D. music home to the best in house production team among any rap label. Mixing the labels superb skills behind the soundboard with a variety of quality artist G. O. O. D. Music is one of HipHop’s most successful labels.

‘I want a bitch that look good and cook good / Cinderella fancy, but she still look hood / Butt naked in the kitchen flipping pancakes / Plus she tricking from the dough that her man makes.’

Common - Ghetto Dreams That variety is a key point in the success of the label, as Kayne has put together a collection of artist that can offer every hip-hop fan something they enjoy regardless of where their taste gravitate. You have Common, a 20 year rap veteran whose politically conscious and thought provoking lyricism makes him a favorite among old school hip-hop heads. Pusha T provides the label with a Southern flare mixed with gritty, and raw lyrics describing the harsh reality of the drug trade in his native Virginia. Kayne went out in consecutives years (2007, 2008) and signed two of the labels more successful artist in Big Sean and Kid Cudi. Cudi bringing to the table an imaginative and inventive brand of hip-hop as well as plenty of weed induced lyrics that stoners everywhere can’t wait to smoke too. While Big Sean uses a whiplash, off the wall flow and an upbeat vibe that connects with the carefree nature of