FUTURE OF FUNDRAISING

Over the course of 2019, we continued to make sure all of our fundraising activities were aligned and compliant with regulatory standards as set by OSCR and the Fundraising Regulator’s Code of Fundraising Practice.

Looking forward, COVID-19 will have a profound impact on voluntary income and the way in which supporters engage and give. We will be re-writing our fundraising strategy to reflect the significant economic impact COVID-19 will have on our business. This new strategy will include a review of our existing fundraising portfolio to ensure each individual activity brings in an income that justifies the amount of money, time and energy we spend on it. If activities in our portfolio do not meet the framework created for it, we will cease to undertake the activity. It is of the utmost importance to us that we spend our supporters’ generous donations in a way that leads to us reaching and supporting more vulnerable children and adults.