Build Guest Loyalty with Insights from Industry Experts
Interviewed and Compiled by Shea Courtney, Marketing Copywriter, Bluetent
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hether it’s tasting diverse cuisine or sailing the seas, one thing is clear: travel is about experiences. Today’s travelers seek authentic activities that immerse them in the local community, and this presents new opportunities for vacation rental managers to elevate their engagement and maximize revenue potential. When guests are aware of who is curating their experience, they will feel great about their investment, be more likely to leave positive reviews, and will be more likely to rebook their vacation with you. To help you build guest loyalty and cultivate repeat guests, we’ve asked industry experts at Bluetent, VRMB, and VRM Intel to provide their perspectives. 62
VRM Intel Magazine | Summer 2018
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How does brand consistency throughout the traveler’s journey affect a guest’s vacation experience?
Ned Lucks, Chief Technology Officer at Bluetent
“It is so important to have consistent branding at every touchpoint. In a world of increasing distribution and intermediaries, the manager’s opportunities to get their brand in front of the guest are narrowing, which is why it is crucial to take up every opportunity.”