D&AD MONOTYPE THE BRIEFTo create a new typographic system for The Big Issue focusing on typography. The aim is to create a connection between print and digital consistent identity. Create something which is primarily user friendly. Without changing the brand ethos the brief asks you to develop and expand a new typographic system. To consider the Big Issues history and its ultimate focus which is to help people in need. Considering - There always needs to be a physical printed element to the paper as this means that it can be sold form the street. This is essential to the Big Issues Business. Mandatory/Deliverables - New typographic system. Create a printed paper using 8 images and mock-up digital other.
RESPONSE-
MY TYPEFACE-
For the brief Beth and i began planning and arranging what we were going to do to execute the brief. We decided we would love to create an interactive magazine but it would be far to cost effective. So we decided we would re-brand the Big Issue with our new typographic system and integrate the digital with the print based.
For my typeface i was interested in designing a minimal/geometric style sub header typeface. I prefer more structured style so i felt this would be appropriate.
We first began designing and gathering information by meeting up brain storming and researching together. Our collateral for the brief was a printed and photographed - re-branded publication of The Big Issue along with a proposed website, and digital IPhone mockups. To begin with we were not to sure about creating a new typeface , we assumed a new typographic system was to brand the magazine using well researched typefaces so we began thinking of ways we could execute the brief using different layout and new typography displayed in a high end way. We realized shortly after we were asked to execute our own typefaces as there was two of us we both began designing typefaces to re-brand The Big issue.
I took inspiration from clash magazine i really like the high end aesthetics of the magazine and find there typeface works well across a range of different layouts such as headers , sub headers and even over imagery. I wanted the typeface to integrate with Beths hand rendered brush stroke typeface but unfortunately it didn’t work as a set we made a decision as a pair to leave my typeface and to focus on using the brushed typeface across the newly branded publication. I am really pleased with my typeface although i designed over and existing one i feel like i have benefited from experimenting with typography.
OUGD503
RESPONSIVE
VICTORIA REDMOND