LETS SIGN TOGETHER THE BRIEF-
MY RESPONSE-
To come up with a name and branding For a Sign language business. The client asked that the work designed had a minimal aesthetic.
Beginning the brief i decided to come up with the name ‘Lets Sign Together’ I felt it would be quite light hearted to represent the nature of the business but also professional.
I was aloud up to 3 colour choices keeping teal in mind. Considerations of the brief were that the logo and branding can be used across platforms such as social network websites. Collateral that was asked to be produced was - Business name Business Card , Flyer , Facebook Banners & Price-list. The name is to be professional and the designing material should have a simple and informative tone of voice.
The client asked for a simple Logo/ Branding , i felt the best way to present Sign Language in the form of a logo would be to use hands. I designed a simplistic logo of two hands holding a heart. I felt this was very fitting to go alongside the name i had given the business. I next began branding using the logo across other promotional material such as business cards , flyers & promotional material used for my clients facebook page.
Using a san serif typeface for body copy and a bolder typeface for headers & sub headers. The biggest problem i faced was trying to think of a way to incorporate sign language into an actual logo but i think it executed well in a simple and efficient way. Until i had put the text round the hand shape in a rounded path i couldn’t see the logo working but with a bit of persistence and development it came out how i wanted.
CLIENT FEEDBACK “ I would just like to take this opportunity to thank you for the great job you did of designing my logo, flyers and business cards I am delighted with the finished products, everyone I have shown them to love the idea, I have been very impressed with your professionalism, and your patience. I have had the flyers printed and the business cards, and I they look great. I wish you every success in your career. ”
I think i found it hard to do this brief at first as I’ve never designed anything for this specific style of business before but I’m really glad i managed to design something informative yet professional and aesthetically pleasing in a short space of time. I’m really pleased with the feedback i received from my client i believe its important to gain clientele. I think i responded well to this brief and fulfilled each requirement considering all mandatory s and deliverables. I would love to do a similar brief to this again that is challenging but rewarding. OUGD503
RESPONSIVE
VICTORIA REDMOND