Media & Self promotion MUSEUM OF NEWS AGENCY
Gres Todorchuk PR Yaroslava Gres, CEO Oleksandr Todorchuk, creative director Vita Nozdracheva, project manager Kateryna Nikolaenko, project manager Sergiy Sofin, designer Maria Artemenko head of PR Dariia Yuzhakova, designer Anastasia Titova, PR manager Ludmyla Gytsevych, PR manager Julia Solovey, PR manager Anna Andrusenko, PR manager Daria Lubimova, PR manager Olena Konkova, PR manager
OTHER AGENCY CLIENT
Mystetskyi Arsenal 1+1 media group Oleksandr Tkachenko, CEO Svitlana Paveletska, head of corporate communications and PR Serhij Popov, head of news department Anatolij Shved, technical director at TSN Olena Nesmijan, deputy director of news department Ella Belostotska, editor Hanna Nechaj, PR manager
Museum of News, devoted to the 20th anniversary of “TSN”, has become an unprecedented project that collected over 100 unique exhibits of 26 years of the history of independent Ukraine and told visitors about 6 000 major pieces of news of our country. It was visited by 100,000 people in 3 weeks, collected 3.078.640 hryvnias of income from the cost of entrance tickets that were transferred to the development of cultural projects of “Mystetskyi Arsenal”, and had the media coverage of 30,000,000 people. The Challenge: In 2017, 5 leading Ukrainian channels or their top programs are celebrating their anniversaries, and the Television Service of News at the 1+1 TV channel needed a project that would distinguish it among its competitors, bring the TV channel offline and force other channels to abandon the noisy celebrations, making 2017 the year of TSN. The Idea: To create a project for the 20th anniversary of the “Television Service of News” at “1+1” channel what would reaffirm the status of “TSN” as the main witness of the most important events in the modern history of Ukraine, give Ukrainians a unique opportunity to touch key artifacts over 26 years of state independence and invite visitors to become creators and heroes of the “TSN” news and turn them into its fans. Bringing the Idea to Life: In 10 halls of “ Mystetskyi Arsenal” with a total area of more than 3400 sq. m. we collected over 100 unique exhibits of the history of independent Ukraine, created 8 zones of virtual reality, recreated the “TSN” TV studio and told visitors about 6 000 major news stories about the history of our state; published 388 exclusive materials and releases about the Museum of News in the country’s leading media; developed additional activations in the form of a selfie-weekend, during which everyone could take photos with the most famous “1+1” hosts. The Results: 100,000 people visited the exhibition in 3 weeks, 3.078.640 hryvnias of income from the cost of entrance tickets were transferred to the development of cultural projects of “Mystetskyi Arsenal”, 100% of media publications about the Museum of News were created on a free, non-commercial basis, the media coverage of the project was 30,000,000 people, the estimated cost of the media campaign was 1,332,399 hryvnia.
88 EFFIE AWARDS 2017