Editorial
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A mighty fall we loved
I
t was a fall that triggered mixed reactions. Well, we are talking about the depreciation of rupee. The melancholic fall of Indian rupee and its concomitant effect on the Indian economy have got all those votaries of market economy jittery. The various sectors of our economy have seen the ripple effect of rupee depreciation on the Indian front in myriad ways. The rupee depreciation has made India an attractive destination for inbound travellers, making the country affordable for foreign tourists. While the outbound travel has been hit badly, the inbound tourism turned out to be a beneficiary what with an influx of tourists from India’s major source markets, especially
from the `dollar’ countries. The rise in dollar has also resulted in renewed efforts to woo international tourists in India, with more value for their buck.
held in association with India Association Congress in Chennai. The event – to be held 22-23 August 2013 at the Grand Chola, Chennai – aims to provide a onestop platform for industry stakeholders.
On the domestic front, Indian travellers are keen on weekend holidays within India. Turn to page number 11 to read about how various stakeholders are benefiting from this phenomenon. Our cover story this time explores how various NTOs have been using MICE. All the NTOs are leaving no stone unturned to reach out to a market like India, a potential one for corporate and business travel. And this feature is in line with the Business Travel MICE Expo (BTME) to be
BTME provides an ideal marketing as well as networking platform for the meeting industry in India and abroad, with key decision makers of India’s most successful associations. One need not harp on the necessity for such an event in today’s competitive world as it provides the much-needed platform for NTOs to showcase their wide range of conference venues to stakeholders like airlines, cruises, DMCs, event planners, hotels, etc. Warm regards,
editor@voyagersworld.in
Editorial Team
Marketing & Circulation
Editor
General Manager
Firoz Fazil firoz@voyagersworld.in
Kaustuv Das Mobile +90-9916129116 Kaustuv@voyagersworld.in
Managing Editor
Circulation Executive
Rohit Hangal rohit@voyagersworld.in
Shyam Vishaak Circulation@voyagersworld.in
Associate Editor
Operations Executive
Priyamvadha Balaram priyamvadha@voyagersworld.in
Selvarajramaswamy operations@voyagersworld.in
Assistant Editor
Published By
Irene Susan Eapen irene@voyagersworld.in
Surinder Hakhu sanjay@voyagersworld.in & Rohit Hangal rohit@voyagersworld.in
Creative Designer Shyam Vishnot shyam@voyagersworld.in
Contents 10
Rupee Fall
46 Hospitality 50 Destination Branding 52 Festival Watch
20
Cruise
28 MICE Point
58 Incredible India 60 Happenings 61
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