SUCCESS STORY
IDENTITY of CANIMALS
BRAND CONCEPT
▶ Cute Collection Cross-over
BRAND CONCEPT
Cute ▶ Collection Cross-over
BRAND CONCEPT
Cute Collection ▶ Cross-over
TARGET Core Target (TV animation related ):KIDs “Positioning” target. Presence focused on Toys & apparel categories.
KIDS
Expanding Target (Design related):FAMILY “Business” target. Presence across multiple product categories.
FAMILY
TARGET Our mission is to develop Canimals into an attractive long-run design brand without distinction of sex or age. Canimals’ product pricing strategy should reflect the high quality and great design of a product line targeted to tween girls aged 8-12.
PHASE I
PHASE II
After TV animation is broadcasted Unique design brand
Cute and Harmonious design brand
for tween girls
for kids and Moms
The current licensing status Germany, Austria, Netherlands, Luxembourg
ARCTIC OCEAN
CPLG GREEN LAND
DENMARK ENGLAND
RUSSIA
Aardman
GERMANY
FRANCE CANAL+
SPAIN PORTUGAL BRB
ISRAEL
TURKEY
Saban Brand
Kaynak Licensing
KOREA CHINA
ITALY Mediaset
VOOZCLUB UNITED STATES
TAOMEE
DISNEY, Nickelodeon
PACIFIC OCEAN
MIDDLE EAST
MAX Licensing THAILAND INDONESIA N.I.N.E One vision MALAYSIA, SINGAPORE
AUSTRALIA
CENTERAL AMERICA
CPL MEXICO
NEWZEALAND
MLG Licensing
Waner Bros
DOCE
VERY INTERESTED CONTRACT UNDER DISCUSSIONS
BRAZIL Waner Bros
CHILE
UNDER DISCUSSION
SIGNED A CONTRACT
CARIBBEAN
TAIWAN, HONGKONG
Rainbowmax AFRICA
CANADA
The status of domestic license acquired Contract is signed :
Over 80 licensees are signed
Argentina, Paraguay, Uruguay, Bolivia IMC
The current distribution status PAN EUROPE
ARCTIC OCEAN
CARTOON NETWORKS GREEN LAND
DENMARK ENGLAND
RUSSIA
CITV
GERMANY
FRANCE
EBS, Daekyo, Tooniverse, Disney
ISRAEL SPAIN PORTUGAL
ITALY
Nickelodeon
SINGAPORE MIDDLE EAST
Teletoon UNITED STATES Hub TV
PACIFIC OCEAN
YOYO TV
DISNEY
Global TV
SOUTHEAST ASIA
AFRICA
THAILAND N.I.N.E
MALAYSIA TV3
UNDER DISCUSSION VERY INTERESTED CONTRACT UNDER DISCUSSIONS SIGNED A CONTRACT
CARIBBEAN
INDONESIA
F-TV
Rainbow Media
JAPAN
DISNEY, CARTOON NETWORKS
TAIWAN
Mediaset
Multicanl CLAN RTP
CANADA
KOREA
CANAL+
MEXICO AUSTRALIA
Canal 11 DISNEY
NEWZEALAND
ABC, Beyond Ent
DISNEY Disney Southeast Asia presents 'CANIMALS' in the channels listed below.
BRAZIL DISNEY
Bandeirantes
CHILE MALAYSIA: Astro SINGAPORE : Mio TV / StarHub TV INDONESIA: Indovision / First Media / TELKOMVision / Centrin TV / AORA / Nex Media / Mega Media PHILIPPINES : SkyCable / Cignal TV / ACCION THAILAND : TrueVisions BRUNEI : Kristal Astro VIETNAM : Q. Net CAMBODIA : CEPCO PALAU : PNCC PAPUA NEW GUINEA : HiTron Television
DISNEY
ARGENTINA DISNEY
Illusion
MOBILE APPS 15 CANIMAL apps released
OSMU - APPS App store US Take 1st place in Free app category App store Thailand Take 1st place in Free app category App store Korea Take 1st place in Paid app category
ONLINE MARKETING
CANIMALS EXHIBITIONS
2011 Seoul Character Licensing Fair
2012 Nurenber Toy fair
2012 International Licensing Show
2011 Brand Licensing Europe
CANIMALS LICENSED
PRODUCTS
PLUSH TOYS
BAGS
APPAREL
STATIONERY
TOYS
Books and Activities
HOME DECO.
PERSONAL CARE
A Variety of Products
Cakes & Candies
CANIMALS & SAMSONITE
Suitcase, Backpack, messenger bag, Cross bag, Purses Focus on launching Family line.
TV Advertising Campaign also created
CANIMALS & PARIS BAGUETTE
PROMOTIONAL TOYS CANIMALS & KFC (160 stores across Korea) Buy one set menu get one free gift CANIMALS & LOTTERIA Wind up toys
CANIMALS & PARIS BAGUETTE
Cakes, Candies & TV Commercials with one of Korea’s top Bakeries
CANIMALS & MEGABOX
CANIMALS POP UP SHOPS
CANIMALS POP UP SHOPS
CANIMALS Duty Free
EVENT COLLABORATIONS Nice Shopping Mall
EVENT COLLABORATIONS
CANIMALS Circus Themed Elevator
EVENT COLLABORATIONS Mitsukoshi Shopping Mall
CANIMALS BRAND SHOPS
CANIMALS Concept Counters
THANK YOU