Editorial
Dear readers, There is nothing particularly difficult about giving, at the end of the day. “Giving” only becomes an art when it is meant to bring about a long-term positive change and improve the lives of others. Targeted and engaged giving continues to play an important role in modern society. Making a personal as well as a financial commitment to a heartfelt cause is not about doing something fashionable, but following a tradition that has been with us for a long time. As the German philosopher Peter Sloterdijk says in his interview with blue, the people behind a foundation have made a decision: to care about something, to advance a cause. The framework within which foundations operate, however, has changed considerably. In this sense, giving has indeed become more difficult – and more challenging for a foundation’s benefactors.
Art emerges at the intersection of know-how, experience and passion. In our view, this is especially true when it comes to the art of giving. I wish you a thought-provoking and interesting read through our collection of articles on the art of giving.
Cordially yours,
Georg Schubiger, Head of Private Banking
Vontobel blue 3