Critical Illness Sales: Top 10 Carriers

By Eastbridge Consulting Group, Inc.

As with many other voluntary products, critical illness sales are heavily concentrated among a small group of carriers. These top 10 carriers accounted for 74% of all voluntary critical illness sales in 2022:

Aflac

MetLife

Allstate Benefits

Unum

Voya Financial

Colonial Life

Aetna

Cigna

Sun Life Financial

The Hartford

Learn more about the voluntary critical illness market in Eastbridge’s “Voluntary Critical Illness Products” Spotlight™ report.

Eastbridge is the source for research, experience, and advice for companies competing in the voluntary space and for those wishing to enter. For over 25 years, they have built the industry’s leading data warehouse and industry-specific consulting practice Today, 20 of the 25 largest voluntary/worksite carriers are both consulting and research clients of Eastbridge.