p o w e r How does a star become a star? It starts wItH good management and ends wItH stellar Pr. tHese 4 talent and Pr agencIes work wItH some of tHe most sougHt-after celebrItIes In tHe busIness. we asked tHem How tHeY do wHat tHeY do and wHo tHeY do It for
ToDD shemarya arTisTs iNC. Location: Los Angeles Number of staff: 9 Founded: 1997 Who are some of your most prominent clients? For endorsements and branding: Brad Pitt, Matthew McConaughey, Orlando Bloom, Alexander Skarsgård, Eric Bana, Enrique Iglesias, Jennifer Aniston, and Kate Bosworth, to name a few. For branding and management: Rachel Zoe, Brian Atwood, Jeff Leatham, Camila Alves. For photography: Steven Klein. Please describe a recent proud moment. Adopting my kids. When working with a client, what is your main objective? To help them create a business for themselves in which they can use their creativity and passion and is profitable, and in turn allows them to make choices in their careers for the right reasons. What does your agency do better than any other 110
agency in the world? Plan and strategize for the talent and match them with the perfect brand so the fit is organic and real. This keeps the integrity of the client intact, which is the ultimate long-term goal. If you could change one thing about the business, what would it be? The egos… Many people have forgotten why they are in the business—to make a difference and have fun. Fill in the blank: Talent agents are the think they are the celebrities of Hollywood. ÑTodd Shemarya
From left: Matt Kline, Sadie Turner, Josh Reed, Todd Shemarya, Marc Rahr, Thomas Chorley, Micah Pittard, Parke Steiger