1
2
3
4
Company Overview
Capsule Collection
Sales & Planning
Branding & Advertising
P. 4 - 9
P. 10 - 23
P. 24 - 55
P. 56 - 67
Company Overview
Theme
Line List
Tags and Packaging
Previous Collection
Product Category
Tech Packs
Main Competitors
Target Market
Collection Lineup
Key Item
Campaign Strategies
Customer Profile
Mood & Inspiration
Target Manufacturers
Product Launch
Fabric Selection
Cost Sheets
Colour Selection
Unit Breakdown
Unique Characteristics
Sales Plan Time & Action Calendar
4
4
Company overview
Giordano International Limited (Giordano or the Com-
pany)is a Hong Kong-based international retailer of men’s, women’s and children’s apparel and accessories. Established in 1981, Giordano now employs over 8,100 staff with over 2,800 shops operating in more than 40 countries worldwide.
The Company is one of Asia-Pacific’s major retailers
and its brands include “Giordano”, offers menswear, womenswear and childrenswear; “Giordano Ladies”, caters to women, launched in 1996, and “BSX”, a value-oriented brand launched in 1999, offers casual streetwear.
5
5
Our belief
We believe “to be truly beautiful is to have great style”. At Giordano Ladies, great style means bringing out and enchancing the inner beauty in every one of us through simple, modern classic, timeless clothes. It’s what we really wear, what we put on when we don’t need to impress anybody, be anybody - that give us comfort.
Our VALUE
Our MISSION
“You are capable of doing something that makes a difference.”
“Happiness is being able to grow, develop, and share love and life.” Customer is our center of thought. To grow together with our customers, to develop a successful brand with our customers, and to share all the happy experiences with our customers - this is our mission.
6
6
SPRING & SUMMER 2017
7
TARGET MARKET
GEOGRAPHIC
WHO
WHAT
WHY
8
Asians, People who lives in Asia
(Hong Kong, Macau, Taiwan, China, Singapore, Thailand, Indonesia, Philippines)
DEMOGRAPHIC
Women, Age range : 25 - 50 Working Adults, Professionals, Designers, Stylists, Fashion Bloggers
PSYCHOGRAPHIC
Attached to fine designs Trend sensitive Minimalist
BEHAVIORAL
High usage For work and business Daily wear
BENEFITS SOUGHT
Design Quality Comfortibility Functionbility
CUSTOMER PROFILE BASIC INFO : Name : Ellen Age : 28 Occupation : Graphic Designer in DDB Hong Kong Income : Mid-range Education : Bachelor Degree in Graphic Design Hometown : Hong Kong PERSONALITY & INTERESTS : • Innovative, optimistic, visual & hands-on learner • Very passionate of visual art and design • VALS : Experiencer BEHAVIORAL : • Loves to sketch during free time • Use to go to art museums and exhibitions to have better ideas PHYSIOLOGICAL : • She moved away from the city recently in order to have a relaxed lifestyle HOPES AND DESIRES : • She hopes people can stop buying from fast fashion and focus more on the quality. 9
SS 2018 Theme
Timeless is a theme inspired by colour blocks, geometric shapes and neutural tinted palettes. It will bring out simple and minimal fashion that never go out of style. 11
Product Category
womenswear We are creating a womenswear capsule collection inspired by giordano/ladies’ pre-existing collection incorporating their style of clean, simple and timeless. Our collection consists of sleeveless tops, t-shirts, skirts, wide leg trousers and dresses in asymmetrical designs.
13
13
Collection Lineup
15
15
Mood & Inspiration
Timeless SS 2018
Fabric Selection
VISCOSE COTTON JERSEY
POLYESTER
LINEN
(97% POLYESTER, 3% SPANDEX)
(45% RAYON, 52% COTTON, 3% SPANDEX)
CHIFFON
(100% POLYESTER)
(100% LINEN)
LINING
(100% POLYESTER)
19
Colour selection
21
UNIQUE Characteristics
ASYMMETRICAL
COLOUR BLOCKS
CLEAN & MINIMAL
Line List & TECH PACK
Product : Sleeveless Blouse SKU : #400138 Colour : Multicolour Cost : $13.26 Retail : $59
Product : Asymmetrical Sleevesless Top SKU : #400139 Colour : White Cost : $14.31 Retail : $65
Product : Loose fit T-shirt SKU : #400141 Colour : Multicolour Cost : $8.62 Retail : $39
Product : Asymmetrical T-shirt SKU : #400142 Colour : Multicolour Cost : $10.07 Retail : $59
Product : Asymmetrical Skirt SKU : #200129 Colour : Beige Cost : $14.38 Retail : $90
Product : Asymmetrical Pencil Skirt SKU : #200130 Colour : Multicolour Cost : $19.11 Retail : $99
Product : Wide Leg Trousers SKU : #112388 Colour : Camel Cost : $24.37 Retail : $110
Product : Slim Fit Trousers SKU : #112378 Colour : Multicolour Cost : $17.37 Retail : $99
Product : Mock Neck Sleeveless One Piece SKU : #538121 Colour : Dusty Pink Cost : $20.66 Retail : $120
Product : Asymmetrical Sleeveless Dress SKU : #538122 Colour : Multicolour Cost : $25.48 Retail : $135
25
TECH PACK VENDOR : ADDRESS :
GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG
PRODUCT :
WOMEN’S BLOUSE
PHONE :
(852) 2746 4668
INFORMATION DESCRIPTION :
PRODUCT MANAGER :
VIVIAN LEE
SEASON :
SPRING / SUMMER 2018
FABRIC CONTENT :
DELIEVERY 1 :
TARGET PRICE :
CHIFFON (100% POLYESTER)
DELIEVERY 2 :
SIZE RANGE :
USD$59 (HKD$460)
SPEC INFORMATION
XS
S
M
L
A. SHOULDER
15”
15.5”
16”
16.5”
15.5”
16”
17”
18”
24”
24.5”
25”
25.5”
21.5”
22”
22.5”
23”
E. HEM HALF CIRCUMFERENCE
18”
18.5”
19”
19.5”
F. ARMHOLE CURVED
9”
9.25”
9.5”
9.75”
G. NECK OPENING
6”
6.25”
6.5”
6.75”
H. LENGTH OF FRONT OPENING
5”
5.25”
5.5”
5.75”
B. CHEST HALF CIRCUMFERENCE (1” BELOW ARMHOLE) C. CENTRE BACK LENGTH D. CENTRE FRONT LENGTH
26
SLEEVELESS BLOUSE WITH CONTRAST FRONT OPENING AND BACK
XS, S, M, L
TECH PACK VENDOR : ADDRESS :
GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG
PRODUCT :
WOMEN’S TOP
PHONE :
(852) 2746 4668
INFORMATION DESCRIPTION :
PRODUCT MANAGER :
VIVIAN LEE
SEASON :
SPRING / SUMMER 2018
FABRIC CONTENT :
DELIEVERY 1 :
TARGET PRICE :
ASYMMETRICAL SLEEVELESS TOP WITH CONTRAST COLLAR CHIFFON (100% POLYESTER)
DELIEVERY 2 :
SIZE RANGE :
USD$65 (HKD$507)
SPEC INFORMATION
XS
S
M
L
A. SHOULDER
15”
15.5”
16”
16.5”
15.5”
16”
17”
18”
C. CENTRE BACK LENGTH
24”
24.5”
25”
25.5”
D. CENTRE FRONT LENGTH
24”
24.5”
25”
25.5”
E. HEM HALF CIRCUMFERENCE
18”
18.5”
19”
19.5”
F. ARMHOLE CURVED
9”
9.25”
9.5”
9.75”
G. NECK OPENING
6”
6.25”
6.5”
6.75”
H. LENGTH OF BACK OPENING
6”
6.25”
6.5”
6.75”
B. CHEST HALF CIRCUMFERENCE (1” BELOW ARMHOLE)
XS, S, M, L
27
TECH PACK VENDOR : ADDRESS :
GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG
PRODUCT :
WOMEN’S TOP
PHONE :
(852) 2746 4668
INFORMATION DESCRIPTION :
PRODUCT MANAGER :
VIVIAN LEE
SEASON :
SPRING / SUMMER 2018
FABRIC CONTENT :
DELIEVERY 1 :
TARGET PRICE :
VISCOSE COTTON JERSEY (45% RAYON, 52% COTTON, 3% SPANDEX)
DELIEVERY 2 :
SIZE RANGE :
$39 (HKD$304)
SPEC INFORMATION
XS
S
M
L
15.5”
16”
16.5”
17”
B. CHEST HALF CIRCUMFERENCE (1” BELOW ARMHOLE)
16”
17”
18”
19”
C. CENTRE BACK LENGTH
22”
22.5”
23”
23.5”
D. CENTRE FRONT LENGTH
19”
19.5”
20”
20.5”
E. HEM HALF CIRCUMFERENCE
18”
18.5”
19.5”
20”
F. SLEEVE LENGTH
5”
5.5”
6”
6.5”
G. SLEEVE OPEN HALF CIRCUMFERENCE
5”
5.5”
6”
6.5”
H. NECK OPENING
8”
8.25”
8.5”
8.75”
A. SHOULDER
28
LOOSE-FIT SHORT SLEEVES T-SHIRT WITH CONTRAST SLEEVES
XS, S, M, L
TECH PACK VENDOR : ADDRESS :
GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG
PRODUCT :
WOMEN’S TOP
PHONE :
(852) 2746 4668
INFORMATION DESCRIPTION :
PRODUCT MANAGER :
VIVIAN LEE
SEASON :
SPRING / SUMMER 2018
FABRIC CONTENT :
DELIEVERY 1 :
TARGET PRICE :
ASYMMETRICAL SHORT SLEEVE T-SHIRT VISCOSE COTTON JERSEY (45% RAYON, 52% COTTON, 3% SPANDEX)
DELIEVERY 2 :
SIZE RANGE :
USD$59 (HKD$460)
SPEC INFORMATION
XS
S
M
L
15.5”
16”
16.5”
17”
B. CHEST HALF CIRCUMFERENCE (1” BELOW ARMHOLE)
16”
17”
18”
19”
C. CENTRE BACK LENGTH
23”
24”
25”
26”
D. CENTRE FRONT LENGTH
21”
22”
23”
24”
E. HEM HALF CIRCUMFERENCE
19”
19.5”
20”
20.5”
F. SLEEVE LENGTH
8”
8.5”
9”
9.5”
G. SLEEVE OPEN HALF CIRCUMFERENCE
6”
6.5”
7”
7.5”
H. LENGTH OF BACK ZIPPER
7”
7”
7.25”
7.25”
I. NECK OPENING
7”
7”
7.25”
7.25”
A. SHOULDER
XS, S, M, L
29
TECH PACK VENDOR : ADDRESS :
GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG
PRODUCT :
WOMEN’S SKIRT
PHONE :
(852) 2746 4668
INFORMATION DESCRIPTION :
PRODUCT MANAGER :
VIVIAN LEE
SEASON :
SPRING / SUMMER 2018
FABRIC CONTENT :
DELIEVERY 1 :
TARGET PRICE :
30
ASYMMETRICAL BANDED SHORT SKIRT LINEN (100% LINEN)
DELIEVERY 2 :
SIZE RANGE :
USD$90 (HKD$702)
SPEC INFORMATION
XS
S
M
L
A. WAIST HALF CIRCUMFERENCE
13”
14”
15”
15.5”
B. HEIGHT OF WAIST BAND
1.5”
1.5”
1.5”
1.5”
C. HIP HALF CIRCUMFERENCE
19.5”
20.5”
21.25”
22”
D. CENTRE BACK LENGTH
14.5”
15”
16”
17”
E. FRONT RIGHT LENGTH
16.5”
17”
18”
19”
XS, S, M, L
TECH PACK VENDOR : ADDRESS :
GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG
PRODUCT :
WOMEN’S SKIRT
PHONE :
(852) 2746 4668
INFORMATION DESCRIPTION :
PRODUCT MANAGER :
VIVIAN LEE
SEASON :
SPRING / SUMMER 2018
FABRIC CONTENT :
DELIEVERY 1 :
TARGET PRICE :
ASYMMETRICAL LAYERED BANDLESS PENCIL SKIRT POLYESTER (97% POLYESTER, 3% SPANDEX)
DELIEVERY 2 :
SIZE RANGE :
USD$99 (HKD$772)
SPEC INFORMATION
XS
S
M
L
12.5”
13”
14”
14.5”
B. HIP HALF CIRCUMFERENCE
16”
16.5”
17”
17.5”
C. FRONT LEFT LENGTH
22”
22”
23”
24”
D. FRONT RIGHT LENGTH
27”
27”
28”
28”
E. LENGTH OF SIDE ZIPPER
7”
7”
7.25”
7.5”
A. WAIST HALF CIRCUMFERENCE
XS, S, M, L
31
TECH PACK VENDOR : ADDRESS :
GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG
PRODUCT :
WOMEN’S TROUSERS
PHONE :
(852) 2746 4668
INFORMATION DESCRIPTION :
PRODUCT MANAGER :
VIVIAN LEE
SEASON :
SPRING / SUMMER 2018
FABRIC CONTENT :
DELIEVERY 1 :
TARGET PRICE :
POLYESTER (97% POLYESTER, 3% SPANDEX)
DELIEVERY 2 :
SIZE RANGE :
USD$110 (HKD$858)
SPEC INFORMATION
XS
S
M
L
A. WAIST HALF CIRCUMFERENCE
12”
13”
14”
15”
B. HIP HALF CIRCUMFERENCE
18”
18.5”
19”
19.5”
C. LENGTH
32”
33”
34”
35”
D. THIGH HALF CIRCUMFERENCE
9”
9.5”
10”
10.5”
E. CUFF HALF CIRCUMFERENCE
11”
12”
13”
14”
F. OUTSEAM
33”
34”
35”
36”
G. INSEAM
24.5”
25”
25.5”
26”
H. RISE
11.9”
11.9”
12”
12.4”
7”
7.”
7.25”
7.5”
J. HEIGHT OF BELT LOOP
2.5”
2.5”
2.5”
2.5”
K. WIDTH OF POCKET
6.5”
6.5”
6.5”
6.5”
4”
4”
4”
4”
I. HEIGHT OF FLY
L. WIDTH OF BACK POCKET
32
WIDE LEG TROUSERS WITH A SMALL POCKET IN THE FRONT, TWO ON THE SIDES AND TWO AT THE BACK
XS, S, M, L
TECH PACK VENDOR : ADDRESS :
GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG
PRODUCT :
WOMEN’S TROUSERS
PHONE :
(852) 2746 4668
INFORMATION DESCRIPTION :
PRODUCT MANAGER :
VIVIAN LEE
SEASON :
SPRING / SUMMER 2018
FABRIC CONTENT :
DELIEVERY 1 :
TARGET PRICE :
SLIM-FIT BANDLESS TROUSERS WITH A ZIPPER ON THE SIDE AND COLOUR BLOCKS ON THE _____ POLYESTER (97% POLYESTER, 3% SPANDEX)
DELIEVERY 2 :
SIZE RANGE :
USD$99 (HKD$772)
SPEC INFORMATION
XS
S
M
L
A. WAIST HALF CIRCUMFERENCE
12”
13”
14”
15”
B. HIP HALF CIRCUMFERENCE
17”
18”
18.5”
19.5”
C. LENGTH
32”
33”
34”
35”
D. THIGH HALF CIRCUMFERENCE
8”
8.5”
9”
9.5”
E. CUFF HALF CIRCUMFERENCE
4”
4.5”
5”
5.5”
F. INSEAM
19”
20”
21”
22”
G. LENGTH OF SIDE ZIPPER
7”
7.25”
7.5”
8”
XS, S, M, L
33
TECH PACK VENDOR : ADDRESS :
GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG
PRODUCT :
WOMEN’S DRESS
PHONE :
(852) 2746 4668
INFORMATION DESCRIPTION :
PRODUCT MANAGER :
VIVIAN LEE
SEASON :
SPRING / SUMMER 2018
FABRIC CONTENT :
DELIEVERY 1 :
TARGET PRICE :
34
MOCK NECK SLEEVELESS ONE PIECE WITH ZIPPER AT THE UPPER BACK AND A SLIT IN THE BOTTOM FRONT CHIFFON (100% POLYESTER)
DELIEVERY 2 :
SIZE RANGE :
USD$120 (HKD$936)
SPEC INFORMATION
XS
S
M
L
A. SHOULDER
15”
15.5”
16”
16.5”
B. CHEST HALF CIRCUMFERENCE (1” BELOW ARMHOLE)
15.5”
16”
17”
18”
C. WAIST HALF CIRCUMFERENCE
16.5”
17”
18”
19”
D. CENTRE BACK LENGTH
33”
34”
35”
36”
E. CENTRE FRONT LENGTH
31”
32”
33”
34”
F. ARMHOLE CURVED
9”
9.25”
9.5”
9.75”
G. NECK OPENING
6”
6.25”
6.5”
6.75”
H. LENGTH OF BACK ZIPPER
7”
7.25”
7.5”
7.75”
I. LENGTH OF FRONT SLIT
15”
15.5”
16”
16.5”
XS, S, M, L
TECH PACK VENDOR : ADDRESS :
GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG
PRODUCT :
WOMEN’S DRESS
PHONE :
(852) 2746 4668
DESCRIPTION :
SLEEVELESS DRESS WITH ASYMMETRICAL HEM LINE AND COLOUR BLOCKS AT THE TOP, ZIPPER AT THE UPPER BACK
FABRIC CONTENT :
LINEN (100% LINEN)
INFORMATION PRODUCT MANAGER :
VIVIAN LEE
SEASON :
SPRING / SUMMER 2018
DELIEVERY 1 :
TARGET PRICE :
DELIEVERY 2 :
SIZE RANGE :
USD$135 (HKD$1,053)
SPEC INFORMATION
XS
S
M
L
A. SHOULDER
15”
15.5”
16”
16.5”
B. CHEST HALF CIRCUMFERENCE (1” BELOW ARMHOLE)
15.5”
16”
17”
18”
C. WAIST HALF CIRCUMFERENCE
15.5”
16”
16.5”
17.5”
D. CENTRE BACK LENGTH
44”
45”
46”
47”
E. CENTRE FRONT LENGTH
40”
41”
42”
43”
F. ARMHOLE CURVED
9”
9.25”
9.5”
9.75”
G. NECK OPENING
6”
6.25”
6.5”
6.75”
H. LENGTH OF BACK ZIPPER
15”
15.5”
16”
16.5”
XS, S, M, L
35
Key Item
36
(front)
(back)
(before)
(after)
(detail)
(flats) 37
Target Manufacturer
深圳虎威制衣有限公司 Huwei Garment Co. Ltd (Shenzhen) Kang Qiao Road, Danzhutou Industrial Area, Longgang District, Shenzhen City, Guangdong Province, China
39
COST SHEET & UNIT BREAKDOWN
AGENT :
HUWEI GARMENT CO. LTD
COO :
CHINA
DATE :
10 NOV 2017
ALLOWANCE :
3,600
DESCRIPTION : SLEEVELESS BLOUSE
SIZE RANGES :
XS, S, M, L
COMPANY :
GIORDANO/LADIES
SELLING PRICE :
$14.26
TEXTILE :
CHIFFON (100% POLYESTER) LINING (100% POLYESTER)
COLOURS :
WHITE / MINT / CAMEL
ITEM
QTY
PRICE
PRELIM
CHIFFON
0.8 YARD
$13/YARD
$10.40
LINING
0.6 YARD
$0.49/YARD
$0.294
1.4 YARDS
--
$10.694
LABELS
2
$0.185/PIECE
$0.3700
POLY BAGS
1
$0.0225/PIECE
$0.0225
HANG TAGS
1
$0.1500/PIECE
$0.1500
CMT
1
--
$3.0013
TOTAL COST
--
--
$14.24
DUTY
--
$75.30/30,000PCS
$0.0025
FREIGHT
--
$542.17/30,000PCS
$0.0181
TOTAL COG
--
--
$14.26
MARK UP %
--
--
77.50%
MARK UP DOLLAR
--
--
$45.67
TOTAL
--
--
$58.93
FABRIC :
SUGGESTED RETAIL PRICE
$59
41
AGENT :
HUWEI GARMENT CO. LTD
COO :
CHINA
DATE :
10 NOV 2017
ALLOWANCE :
3,900
DESCRIPTION : ASYMMETRICAL SLEEVELESS TOP
SIZE RANGES :
XS, S, M, L
COMPANY :
GIORDANO/LADIES
SELLING PRICE :
$13.31
TEXTILE :
CHIFFON (100% POLYESTER) LINING (100% POLYESTER)
COLOURS :
WHITE WITH CAMEL COLLAR
ITEM
QTY
PRICE
PRELIM
CHIFFON
0.8 YARD
$13/YARD
$10.40
LINING
0.6 YARD
$0.49/YARD
$0.294
1.4 YARDS
--
$10.694
LABELS
2
$0.185/PIECE
$0.3700
POLY BAGS
1
$0.0225/PIECE
$0.0225
HANG TAGS
1
$0.1500/PIECE
$0.1500
CMT
1
--
$3.0535
TOTAL COST
--
--
$14.29
DUTY
--
$75.30/30,000PCS
$0.0025
FREIGHT
--
$542.17/30,000PCS
$0.0181
TOTAL COG
--
--
$14.31
MARK UP %
--
--
77.90%
MARK UP DOLLAR
--
--
$50.44
TOTAL
--
--
$64.75
FABRIC :
SUGGESTED RETAIL PRICE
42
$65
AGENT :
HUWEI GARMENT CO. LTD
COO :
CHINA
DATE :
10 NOV 2017
ALLOWANCE :
3,600
DESCRIPTION : LOOSE FIT T-SHIRT
SIZE RANGES :
XS, S, M, L
COMPANY :
GIORDANO/LADIES
SELLING PRICE :
$8.62
TEXTILE :
VISCOSE COTTON JERSEY (45% RAYON, 52% COTTON, 3% SPANDEX)
COLOURS :
BEIGE / MINT
ITEM
QTY
PRICE
PRELIM
1.1 YARDS
$5/YARD
$5.50
1.1 YARDS
--
$5.50
LABELS
2
$0.185/PIECE
$0.3700
POLY BAGS
1
$0.0225/PIECE
$0.0225
HANG TAGS
1
$0.1500/PIECE
$0.1500
CMT
1
--
$2.6024
TOTAL COST
--
--
$8.64
DUTY
--
$75.30/30,000PCS
$0.0025
FREIGHT
--
$542.17/30,000PCS
$0.0181
TOTAL COG
--
--
$8.62
MARK UP %
--
--
77.90%
MARK UP DOLLAR
--
--
$30.38
TOTAL
--
--
$39
FABRIC :
VISCOSE COTTON JERSEY
SUGGESTED RETAIL PRICE
$39
43
AGENT :
HUWEI GARMENT CO. LTD
COO :
CHINA
DATE :
10 NOV 2017
ALLOWANCE :
4,500
DESCRIPTION : ASYMMETRICAL T-SHIRT
SIZE RANGES :
XS, S, M, L
COMPANY :
GIORDANO/LADIES
SELLING PRICE :
$10.07
TEXTILE :
VISCOSE COTTON JERSEY (45% RAYON, 52% COTTON, 3% SPANDEX)
COLOURS :
WHITE / BEIGE
ITEM
QTY
PRICE
PRELIM
1.3 YARDS
$5/YARD
$6.50
1.3 YARDS
--
$6.50
LABELS
2
$0.185/PIECE
$0.3700
POLY BAGS
1
$0.0225/PIECE
$0.0225
HANG TAGS
1
$0.1500/PIECE
$0.1500
CMT
1
--
$3.0072
TOTAL COST
--
--
$10.05
DUTY
--
$75.30/30,000PCS
$0.0025
FREIGHT
--
$542.17/30,000PCS
$0.0181
TOTAL COG
--
--
$10.07
MARK UP %
--
--
82.80%
MARK UP DOLLAR
--
--
$48.48
TOTAL
--
--
$58.55
FABRIC :
VISCOSE COTTON JERSEY
SUGGESTED RETAIL PRICE
44
$59
AGENT :
HUWEI GARMENT CO. LTD
COO :
CHINA
DATE :
10 NOV 2017
ALLOWANCE :
2,100
DESCRIPTION : ASYMMETRICAL SKIRT
SIZE RANGES :
XS, S, M, L
COMPANY :
GIORDANO/LADIES
SELLING PRICE :
$14.38
TEXTILE :
LINEN (100% LINEN) LINING (100% POLYESTER)
COLOURS :
BEIGE
ITEM
QTY
PRICE
PRELIM
LINEN
0.85 YARD
$12/YARD
$10.20
LINING
0.85 YARD
$0.49/YARD
$0.4165
1.7 YARDS
--
$10.6165
LABELS
2
$0.185/PIECE
$0.3700
POLY BAGS
1
$0.0225/PIECE
$0.0225
HANG TAGS
1
$0.1500/PIECE
$0.1500
CMT
1
--
$3.2048
TOTAL COST
--
--
$14.36
DUTY
--
$75.30/30,000PCS
$0.0025
FREIGHT
--
$542.17/30,000PCS
$0.0181
TOTAL COG
--
--
$14.38
MARK UP %
--
--
84%
MARK UP DOLLAR
--
--
$75.50
TOTAL
--
--
$89.88
FABRIC :
SUGGESTED RETAIL PRICE
$90
45
AGENT :
HUWEI GARMENT CO. LTD
COO :
CHINA
DATE :
10 NOV 2017
ALLOWANCE :
1,800
DESCRIPTION : ASYMMETRICAL PENCIL SKIRT
SIZE RANGES :
XS, S, M, L
COMPANY :
GIORDANO/LADIES
SELLING PRICE :
$20.11
TEXTILE :
POLYESTER (97% POLYESTER, 3% SPANDEX)
COLOURS :
BEIGE / CAMEL
ITEM
QTY
PRICE
PRELIM
1.52 YARDS
$10/YARD
$15.20
1.52 YARDS
--
$15.20
LABELS
2
$0.185/PIECE
$0.3700
POLY BAGS
1
$0.0225/PIECE
$0.0225
HANG TAGS
1
$0.1500/PIECE
$0.1500
CMT
1
--
$4.3475
TOTAL COST
--
--
$20.09
DUTY
--
$75.30/30,000PCS
$0.0025
FREIGHT
--
$542.17/30,000PCS
$0.0181
TOTAL COG
--
--
$20.11
MARK UP %
--
--
79.60%
MARK UP DOLLAR
--
--
$78.47
TOTAL
--
--
$98.58
FABRIC :
POLYESTER
SUGGESTED RETAIL PRICE
46
$99
AGENT :
HUWEI GARMENT CO. LTD
COO :
CHINA
DATE :
10 NOV 2017
ALLOWANCE :
2,700
DESCRIPTION : WIDE LEG TROUSERS
SIZE RANGES :
XS, S, M, L
COMPANY :
GIORDANO/LADIES
SELLING PRICE :
$24.37
TEXTILE :
POLYESTER (97% POLYESTER, 3% SPANDEX)
COLOURS :
CAMEL
ITEM
QTY
PRICE
PRELIM
2 YARDS
$10/YARD
$20.00
2 YARDS
--
$20.00
LABELS
2
$0.185/PIECE
$0.3700
POLY BAGS
1
$0.0225/PIECE
$0.0225
HANG TAGS
1
$0.1500/PIECE
$0.1500
CMT
1
--
$38072
TOTAL COST
--
--
$24.35
DUTY
--
$75.30/30,000PCS
$0.0025
FREIGHT
--
$542.17/30,000PCS
$0.0181
TOTAL COG
--
--
$24.37
MARK UP %
--
--
77.85%
MARK UP DOLLAR
--
--
$85.65
TOTAL
--
--
$110.02
FABRIC :
POLYESTER
SUGGESTED RETAIL PRICE
$110
47
AGENT :
HUWEI GARMENT CO. LTD
COO :
CHINA
DATE :
10 NOV 2017
ALLOWANCE :
2,100
DESCRIPTION : SLIM FIT TROUSERS
SIZE RANGES :
XS, S, M, L
COMPANY :
GIORDANO/LADIES
SELLING PRICE :
$17.37
TEXTILE :
POLYESTER (97% POLYESTER, 3% SPANDEX)
COLOURS :
BEIGE / MINT
ITEM
QTY
PRICE
PRELIM
1.3 YARDS
$10/YARD
$13.00
1.3 YARDS
--
$13.00
LABELS
2
$0.185/PIECE
$0.3700
POLY BAGS
1
$0.0225/PIECE
$0.0225
HANG TAGS
1
$0.1500/PIECE
$0.1500
CMT
1
--
$38072
TOTAL COST
--
--
$17.35
DUTY
--
$75.30/30,000PCS
$0.0025
FREIGHT
--
$542.17/30,000PCS
$0.0181
TOTAL COG
--
--
$17.37
MARK UP %
--
--
82.40%
MARK UP DOLLAR
--
--
$81.32
TOTAL
--
--
$98.69
FABRIC :
POLYESTER
SUGGESTED RETAIL PRICE
48
$99
AGENT :
HUWEI GARMENT CO. LTD
COO :
CHINA
DATE :
10 NOV 2017
ALLOWANCE :
2,400
DESCRIPTION : MOCK NECK SLEEVELESS ONE PIECE
SIZE RANGES :
XS, S, M, L
COMPANY :
GIORDANO/LADIES
SELLING PRICE :
$20.66
TEXTILE :
CHIFFON (100% POLYESTER) LINING (100% POLYESTER)
COLOURS :
DUSTY PINK
ITEM
QTY
PRICE
PRELIM
CHIFFON
1.25 YARDS
$13/YARD
$16.25
LINING
1.25 YARDS
$0.49/YARD
$0.6125
2.5 YARDS
--
$16.8625
LABELS
2
$0.185/PIECE
$0.3700
POLY BAGS
1
$0.0225/PIECE
$0.0225
HANG TAGS
1
$0.1500/PIECE
$0.1500
CMT
1
--
$3.23
TOTAL COST
--
--
$20.64
DUTY
--
$75.30/30,000PCS
$0.0025
FREIGHT
--
$542.17/30,000PCS
$0.0181
TOTAL COG
--
--
$20.66
MARK UP %
--
--
82.77%
MARK UP DOLLAR
--
--
$99.25
TOTAL
--
--
$119.91
FABRIC :
SUGGESTED RETAIL PRICE
$120
49
AGENT :
HUWEI GARMENT CO. LTD
COO :
CHINA
DATE :
10 NOV 2017
ALLOWANCE :
3,000
DESCRIPTION : ASYMMETRICAL SLEEVELESS DRESS
SIZE RANGES :
XS, S, M, L
COMPANY :
GIORDANO/LADIES
SELLING PRICE :
$25.48
TEXTILE :
LINEN (100% LINEN) LINING (100% POLYESTER)
COLOURS :
BEIGE / DUSTY PINK / CAMEL
ITEM
QTY
PRICE
PRELIM
LINEN
1.7 YARDS
$12/YARD
$20.40
LINING
1 YARDS
$0.49/YARD
$0.49
2.7 YARDS
--
$20.89
LABELS
2
$0.185/PIECE
$0.3700
POLY BAGS
1
$0.0225/PIECE
$0.0225
HANG TAGS
1
$0.1500/PIECE
$0.1500
CMT
1
--
$4.0275
TOTAL COST
--
--
$25.46
DUTY
--
$75.30/30,000PCS
$0.0025
FREIGHT
--
$542.17/30,000PCS
$0.0181
TOTAL COG
--
--
$25.48
MARK UP %
--
--
81.10%
MARK UP DOLLAR
--
--
$109.33
TOTAL
--
--
$134.81
FABRIC :
SUGGESTED RETAIL PRICE
50
$135
UNIT BREAKDOWN SKU #
DESCRIPTION
% to TOTAL
TOTAL UNITS
AVERAGE MONTHLY UNITS
RETAIL PER UNIT
TOTAL RETAIL
COST PER UNIT
TOTAL COST
TOTAL MARGIN $
MARKUP $
MARKUP %
#400138
SLEEVELESS BLOUSE
12%
3,600
600
USD$59 (HKD$460)
$212,400
$13.26
$47,736
$164,664
$45.74
77.50%
#400139
ASYMMETRICAL SLEEVELESS TOP
13%
3,900
650
USD$65 (HKD$507)
$253,500
$14.31
$55,809
$197,691
$50.69
77.90%
#400141
LOOSE FIT T-SHIRT
13%
3,600
600
USD$39 (HKD$304)
$140,400
$8.62
$31,032
$109,368
$30.38
77.90%
#400142
ASYMMETRICAL T-SHIRT
15%
4,500
750
USD$59 (HKD$460)
$265,500
$10.07
$45,315
$220,185
$48.93
82.80%
#200129
ASYMMETRICAL SKIRT
7%
2,100
350
USD$90 (HKD$702)
$189,000
$14.38
$30,198
$158,802
$75.62
84.00%
#200130
ASYMMETRICAL PENCIL SKIRT
6%
1,800
300
USD$99 (HKD$772)
$178,200
$20.11
$36,198
$142,002
$78.89
79.60%
#112388
WIDE LEG TROUSERS
9%
2,700
450
USD$110 (HKD$858)
$297,000
$24.37
$65,799
$231,201
$85.63
77.85%
#112378
SLIM FIT TROUSERS
7%
2,100
350
USD$99 (HKD$772)
$207,900
$17.37
$36,477
$171,423
$81.63
82.40%
#538121
MOCK NECK SLEEVELESS ONE PIECE
8%
2,400
400
USD$120 (HKD$936)
$288,000
$20.66
$49,584
$238,416
$99.34
82.77%
#538122
ASYMMETRICAL SLEEVELESS DRESS
10%
3,000
500
USD$135 (HKD$1,053)
$405,000
$25.48
$76,444
$328,556
$109.52
81.10%
AVERAGE
--
--
--
USD$87.50
--
$16.76
36198
--
$70.64
80.38%
TOTAL
100%
30,000
--
--
$2,436,900
--
$474,592
$1,962,308
--
--
(RETAIL PRICE ROUNDED TO THE NEAREST WHOLE NUMBER)
51
SALES PLAN
52
(Giordano International Limtied Interim Report 2017)
According to the Giordano International Limited Interim Report 2017, the sales of Giordano Ladies for the first six months in 2017 is HKD$203 million, at around USD$26 million. As this is a capsule collection with 10 limited edition products, the collection will take up to 10% of the regular collection. We are hoping the sales for the collection can reach HKD$19 million, at around USD$2.43 million.
53
TIME And ACTION CALENDAR
STAGE
ACTION/ACTIVITIES
DATE
1
ORDER CONFIRMATION
2 JUNE 2017
2
RESEARCH AND DEVELOPMENT CONCEPT
16 JUNE 2017
3
COLOUR BREAKDOWN
23 JUNE 2017
4
FINAL LABDIP APPROVAL DUE
30 JUNE 2017
5
START DEVELOPMENT
14 JULY 2017
6
FIRST SAMPLE DUE TO HONG KONG
28 JULY 2017
7
SECOND SAMPLE DUE TO HONG KONG
25 AUGUST 2017
8
FIT APPROVAL DUE
22 SEPTEMBER 2017
9
FACTORY ALLOCATION
3 NOVEMBER 2017
10
APPROVAL DEADLINE
10 NOVEMBER 2017
11
PRODUCTION START
12 JANUARY 2018
12
PRODUCTION COMPLETE
19 JANUARY 2018
13
TOP SAMPLE SUBMIT
21 JANUARY 2018
14
PACKING FOR SHIPMENT
27 JANUARY 2018
15
SHIPMENT
31 JANUARY 2018
16
ARRIVE HONG KONG
2 FEBUARY 2018
17
DISTRIBUTED TO DIFFERENT STORES
4 FEBUARY 2018
18
ON FLOOR
14 FEBUARY 2018 55
TAGS & PACKAGING
(size label)
(hangtags)
(care instruction label)
57
MAIN COMPETITORS
Main competitors
58
COS
CLUB MONACO
ZARA 59
Advertising Strategies
A mockup poster with a model wearing one of the key items of the new season - timeless SS 2018
61
62
63
Product Launch
Sky100 is a 360-degree indoor observation deck on the 100th floor of the International Commerce Centre, in West Kowloon, Hong Kong. On the west side of the deck, Cafe100 is inspired by the relaxing ambience of a Parisians terrace cafĂŠ. It is perfect for events and parties to let guests enjoy exquisite dishes such as sweet and savory crĂŞpes, waffles, panini sandwiches and poffertjes while taking in the panoramic view of boundless sea and captivating sunset.
EVENT : timeless SS 2018 LAUNCH PARTY in SKY100 @ Hong Kong ICC Building WHEN : 3rd March 2018, Saturday @ 3PM WHO : Business partners, Designers, Suppliers, Celebrities, Fashion Bloggers FEATURES : Cocktail, Snacks, Mini Fashion Show and the best view of Hong Kong BUDGET : $17,000
65
REFERENCE
66
Giordano ladies official website https://www.giordanoladies.com/ Giordano International Limited http://corp.giordano.com.hk/ Giordano International Limtied Interim Report 2017 http://corp.giordano.com.hk/files/financial_reports/2017-09-07%2000.00.00.1315/eInterimReport%2020170907.PDF WGSN https://www.wgsn.com/en/ SKY100 https://sky100.com.hk/ TDEC Government Charges Calculator http://www.tradelink-ebiz.com/TDEC_calculator/index.html
67
THANK YOU.
Vivian Lee | Capsule Collection Project | FASM 310 | Professor Mary Alonso