Vital Magazine - Spring 2018

Page 55

hands dirty.” Farming

also

allows

Matt

the

opportunity to find a common link with

farmers,

a

connection

that

helps him with his day job and to understand “what keeps producers up at night.” “One of our goals is to be the most trusted partner for who we work for. It helps me to speak their language, establish credibility and understand their situation. It keeps me grounded in that world. It keeps me centered. It all starts with the farmer here at POET.” And so if Matt has taken up the responsibilities and role as “Mr. Mom” within recent years, he’s also taken up

He’s a farmer at heart. When he looks at an opportunity, he first considers, how can we make this work? And then he peels back the layers from there. If there’s value, he’s going to be out there trying to capture it. Farmers are always looking for that value-add. I still see that in Matt’s work today. When Matt sees opportunity, he goes for it. He’s not afraid to ask questions and get his hands dirty.

another mantle: farmer. “I realized that that’s a part of who I am. I’m a farm kid, and I still love to do it.”

Buck Yerdon, Commercial Development Manager, POET

MATT REINERS HOMETOWN Twin Brooks, S.D. EDUCATION B.A., Business Administration, Briar Cliff University, Sioux City, Iowa FAMILY Wife Alicia; children: Austin, 14; Wyatt, 12; Isabelle, 10; Harper, 2; and Chase, 23 months; plus two dogs, Cash and Lulu (chocolate lab, French bulldog)

Alicia and Matt Reiners watch daughter Harper practice at Wing’s Gymnastic Academy.

HOBBIES Farming, golf

THE ESSENTIAL PERSPECTIVE

53


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