creative
q&a
Mix design, caring people and mad science and you get one of the hottest interactive studios in San Francisco.
If you were to compare a typical day at the office to a movie, TV show or song, what would it be and why?
This feels like a baited question, because my favorite movie is the “The Rocky Horror Picture Show,” and I’ll compare everything to it if I can. So, yes, I’ll say Hot Studio’s like “Rocky Horror.” We have lots of mad scientists running around here. Everyone’s breaking out into song all the time. And I’m a bit like a Tim Curry character, although he’s a much better dresser than I am. There’s a song in the movie called “Don’t Dream It, Be It.” When I first heard that song at the age of 15, I found it to be empowering and very inspirational. Be true to yourself, embrace who you are, and have the confidence to be different. That attitude is a big part of Hot Studio. We take a lot of pleasure in the work we do and the way we do it. We
processnorcal.com
treat everyone as equals and consider our clients equal contributors in the design process. And we let people be themselves.
When it comes to generating great ideas, what fuels the creative process? What or who do you and your team draw your inspiration from?
Understanding people better is what’s going to make you a better designer. Understanding the way they live their lives today, how they’ll live tomorrow, what they want and need. For us, it’s a question of finding ways to help improve lives. It’s very inspirational when you think your work is actually meaningful.
process
winter 2013
29