THE IMAGERY

We customized the photos to fit -not just the correct packs and SKUs - but the diverse multiethnic demographic for the Canadian and US markets, which was not considered in the original photo shoot.

Panini Promotion For Northgate

We developed a transactional promo for Hispanic retailers tied to the Coca-Cola asset of the Panini Album

Breakfast Occasion With Portfolio Brands

For markets where the matches were live in the morning, we proposed a retail execution tied to the breakfast occasion.

Digital Asset Toolkit

We created a Toolkit with over 50 digital assets so that California retailers could easily select and use digital and social channels ensuring the correct guidelines.