Fanta Día De Las Madres

Why

Fanta is not just a brand that teens love, but a brand dear to Hispanic Moms too. She has grown up enjoying the taste of Fanta and its fruity portfolio. This is an opportunity to launch a new flavor aimed at HA Moms during a special holiday.

What

Leverage an iconic Hispanic celebration –Dia de las Madres - to connect with Moms and activate a retail program that recognizes their culture, heritage and love for Fanta.

How

With our original creative concept, we were able to extend the celebration to all Latina motherly figures (the “Reinas”). We adapted the brand’s VIS to emphasize the new flavor. Scanning the POS opened a Whatsapp experience where shoppers could chat, download and send custom illustrated Fanta stickers to share the love around Mother’s Day.