2016 - some key figures
visityork.org/members | 39
Full year 2016 v 2015
Hotel occupancy
Q1
Q2
Q3
+4%
+12%
+10%
+5%
+8%
2016 v 2015
+4%
+7%
+7%
Quarter 1
Quarter 2
Quarter 3
Quarter 4
-4%
£350,000 Marketing Campaign
Q4
Average hotel room rate 2016 v 2015
Visit to attractions
Full year 2016 v 2015
2016 v 2015
0%
Change
For every £1 of Visit York Membership
+1% Quarter 1
Quarter 2
+10% Quarter 3
–3%
-6% £6 is spent on marketing
Quarter 4