Marketing Plan 2022

Page 11

THE VISITOR ECONOMY LOCAL AND STATE An estimated 22.5 million people visited Alabama in 2020 spending over $13.4 billion. This represents a decrease of 20 percent as compared to 2019 spending. More than $800 million of State and Local tax revenues were generated in 2020. Without this revenue, each Alabama household would pay an additional $427 in taxes to maintain current service levels. At a local level, visitors spent over $191 million in Lauderdale County in 2020 – a 23% decrease over 2019 figures. However, the Shoals tourism industry generated well over $261 million in visitor-related expenditures. Tourism employs 2,922 people in Lauderdale County and over 3500 in the Shoals area in full-time, part-time, and seasonal positions.

LAUDERDALE COUNTY LODGING TAX HISTORY $1,400,00.00 $1,200,00.00 $1,000,00.00 $800,000.00 $600,000.00 $400,000.00 $200,000.00 15 20 16 20 17 20 18 20 19 20 20 20 21

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