(IN)larkin WHERE STYLE & COMFORT COexist Mary Beth Larkin, designer and founder of her eponymous women's readyto-wear collection (IN)LARKIN®, is somewhat of an expert in creating functional and fashion-forward clothing. As a graduate of the prestigious Fashion Institute of Technology, more than a decade designing for Giorgio Armani and the successful launch of several clothing lines, she has formulated a perfect blend of glamour and comfort (AKA her registered trademark concept, athglamour®) and established a beautiful flagship boutique in the heart of the Valley that houses her covetable clothing collection. The design sensibility behind (IN)LARKIN's everyday casualwear, which fully embraces the ease of athleisure and the tailored cuts of high fashion, allows for a seamless transition from wine tasting by day to dining out at night simply by swapping out sneakers for stilettos. The brand's versatile, suitcase-friendly staples make perfectly packable travel companions suitable for any occasion. Furthermore, recently launched personalized style sessions offer customers the opportunity to work directly with Mary Beth Larkin along with Larkin's ingenious Style Stacks concept—new ways to coordinate outfits by demonstrating the versatility of the garments—provide the inspiration and operating instructions for building a no-brainer capsule wardrobe of "looks" created by combining pieces from previous collections with new styles. We recently chatted with the designer, and here's what she had to say about the inspiration behind the brand, everyday casual glamour, owning a local business and more. On (IN)LARKIN I'm Mary Beth Larkin, the creative force and sole designer at the helm of (IN)LARKIN. My design journey, which began with formal training at the Fashion Institute of Technology in New York and experience crafting designs for Armani, has culminated in the birth of my own brand, (IN)LARKIN. This endeavor is a celebration of the contemporary woman—a fusion of high style and supreme comfort, brought to life by a dedicated team who share my vision. (IN)LARKIN stands as a testament to the belief that women should never have to choose between comfort and style. CELEBRATING ALL SHAPES My design aesthetic is driven by the celebration of women's bodies, especially as they age. My training at Armani helped me understand what women desire and the techniques to enhance their shapes. Being a woman designer, our brand color, pink, signifies the feminine touch in every design. LIVING IN STYLE The term "athglamour" encapsulates my vision of
creating stylish clothing that can be lived in. It marries the comfort of athleisure with refined high-fashion cuts, allowing women to feel both comfortable and beautiful—a concept that redefines everyday casual glamour.
CURRENT COLLECTION CRAVINGS I'm particularly fond of the Fall/Winter collection, and my favorites this season are the Lucy Jacket, the Oakley Blazer, the Debra Jean Jacket, and the Sublime Jean. I covet these styles because they embody casual glamour. SLOW FASHION In an effort to move towards more sustainable practices
within the industry and curb the contribution of discarded clothing to landfills, (IN)LARKIN’s high-quality apparel is made in small batches, built to last. The elegant, effortless and timeless pieces are endlessly re-interpretable across times of day, seasons and eras.
COMMUNITY + CONNECTIONS The customers are the best part of owning a business in the SYV—the tight-knit community has showered my business with love and support since our opening in 2022, emphasizing the significance of supporting small businesses. We also have the privilege of welcoming tourists from around the world, forging connections with clients, gathering their feedback and witnessing them fall in love with my designs while feeling their most beautiful—truly the most rewarding aspect of it all. This store has also been a stepping stone for me to open another boutique in Westlake Village. 3568 SAGUNTO STREET, SUITE D, SANTA YNEZ • 833.465.2756 • INLARKIN.COM
CLOCKWISE FROM TOP: Owner Mary Beth Larkin welcoming customers to her Santa Ynez flagship store; inspiring vignettes and well-organized racks filled with the timeless and seasonless pieces that capture (IN)LARKIN's everyday casual glamour fill the boutique space; Sarah Blazer, Chemise Shirt, Drunk Stripe Dress.
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