INTERNATIONAL TOURISM

In Q2, Pittsburgh International Airport welcomed the return of direct non-stop international flights to and from London’s Heathrow Airport on British Airways. As announced in 2021, an international collaborative was formed with the airport, VisitPITTSBURGH and two in-market agencies, Black Diamond (U.K./Ireland) and Lieb Management (Germany) to promote these flights to consumers and tour groups via traditional PR and paid and organic media. Collectively, the collaborative promoted these flights in 2022 both domestically and in targeting media in the UK, along with two in-country promotional events that showcased the destination. The result was a deepened commitment from British Airways, which added two additional direct flights to its schedule.

MEDIA & PUBLIC RELATIONS

Following a successful year marked by expansive local, national and international coverage of Pittsburgh as a destination of choice for discerning travelers, VisitPITTSBURGH’s media and public relations efforts diligently told the myriad of stories to media and influencers from around the country and around the world.

Significant Highlights

• Total Impressions – 2.26B

• Impressions from International Articles – 163M

• Local Impressions Print/Broadcast – 391M

• Assisted Media Coverage Ad Equivalency (measured) – $23.7M

Additionally, the Communications team welcomed 31 domestic and international travel writers for individual and group media tours in 2022.