New 24 Seconds in Newport Beach Commercials Out of the footage shot for each neighborhood, creation of a social media series (as well as an additional playlist on the main YouTube Channel) to focus on the shorter attention span of social followers will be created. These will all be 24-second segments, but will also provide an unlimited ability to showcase parts of the destination and neighborhoods. These will consist of overall pieces on a neighborhood, 24-seconds of dining, 24-seconds of activities, or the entire 24 seconds focused on one partner/business/activity, providing another opportunity to sell sponsorships.
The Newport Beach 10 This will also be another playlist channel born out of the neighborhood content. Featuring 10 things, these segments will be focused by either Neighborhoodspecific or overall destination. Some examples include: 1. Rent a Pedego Electric Bike 2. Check-out Ocean Boulevard views 3. Have an outdoor breakfast 4. Walk the shops downtown 5. Explore Little/Big Corona Beaches 6. Explore the Nightlife 7. Take in a movie at the historic NewPort Theatre 8. Explore the Corona del Mar Christmas Walk 9. Walk the Corona del Mar Bridge 10. Enjoy a fine-dining experience
NEWPORT TO ENSENADA RACE - COVERAGE OF THE CROWDS
Some of these will get focused: 10 places to eat breakfast, 10 things to do at the beach, and so on. All things produced can roll up into one of the specific neighborhoods or can be broken out into individual playlists. Additional Video Content Future program concepts will expand with shows on Active Lifestyles, Family Focused Travel, Smart Luxury and Personality Pieces on individuals residing in the Newport Beach area. By tapping into the various aspects of Newport Beach, content development will continue to reinforce the brand messaging and supporting brand pillars, while sharing this unique and historic story.
150 | 2016-17/2017-18 MARKETING PLAN