Organization/Board of Directors Future Map EXPLOIT STRENGTHS Committed Executive Committee and Board of Directors
MITIGATE WEAKNESSES
SW OT Sharing economy
Innovative DMO model
Technological updates
Employee satisfaction
Outdated emergency plan
•
ore values, benefits, C educational opportunities, open communication and collaboration
Adjusting to growing organization
Premier destination product 10-year TBID & TOT contracts with the city Office Infrastructure •
New Studio space
Partner relationships
MONITOR OPPORTUNITIES City and board engagement
•
uild city relationships B and educate potential candidates
Partner with the best vendors/negotiate best price/quality Maximizing efficiencies
Continuing to maintain positive culture
Board reporting- engagingvideo things they care about
Economic and political changes
TOT Growth
Weather and environmental hazards
Increase lodging properties- advocating
Competing destinations
Leading the DMO industry •
PREPARE FOR CONTINGENCIES OR THREATS
Industry reputation, staff expertise, team and organization, credentials
Technology updates
106 | 2016-17/2017-18 MARKETING PLAN
Hotel leadership Cost of benefits