Visit Madison 2022 Annual Report

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2012 2015 2017 2018 2019 2020 2021 31.9 50 mil 45 mil 40 mil 35 mil +3.62% +4.4% -8% 38.1 41.4 42.9 44.8 41.3 51.5 +24.7% 10.2 million over previous year

That’s an average of per year! 4 VISITS

CROWDRIFF

UGC (User Generated Content) Platform

POWERS 171 LIVE GALLERIES OVER 7.5K ON VISITMADISON.ORG

DIRECT (Type URL) +45%

SOCIAL

GOOGLE +20% REFERRAL EMAIL MARKETING +240%

CONTAINING Images in total from VISITORS, LOCALS, & TOURISM PARTNERS

2022 2021
66.1 % 30.9 % 3.03 % MOBILE DESKTOP TABLET DEVICE TRAFFIC

OVER 4.9 MILLION IMPRESSIONS & REACH

2.3K

FOLLOWERS +24%

CINCINNATI MAGAZINE’S FACE OF HISTORIC PRESERVATION

TOP DIGITAL GUIDE SCANS:

event calendar on visitmadison . org digital experience guide book city campground

madison treasures walking tour eat

50 % 50 % MOBILE DESKTOP GUIDE VIEWED
419 +113.8% 195
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