MEDIA CHANNELS 2024 CHANNEL
TERRITORY
MAIL ONLINE (Digital)
UK
BAH & BA EUROFLYER (Digital)
UK
AUDIO (Radio & Podcast)
UK
PROGRAMMATIC
UK
OOH (Tottenham Court Road, London)
UK
02-08 September
PRINT & DIGITAL
France
w/c 16 September
DIGITAL (Paid search & Google Display)
UK
• Media has been phased with front weighting investment across the broadcast channels • This naturally creates a bell curve shape as coverage builds over the initial launch period • Programmatic will extend the campaign and help slow degradation
SEPTEMBER
OCTOBER
• Balance of both brand and tactical media • Media split to reach Easy Explorers and Moment Makers • Media has been phased to extend campaign and help slow degradation