MEDIA CHANNELS
MAIL ONLINE (Digital)
BAH & BA EUROFLYER (Digital)
AUDIO (Radio & Podcast)
PROGRAMMATIC
OOH (Tottenham Court Road, London)
& DIGITAL
DIGITAL (Paid search & Google Display)
• Media has been phased with front weighting investment across the broadcast channels
• This naturally creates a bell curve shape as coverage builds over the initial launch period
• Programmatic will extend the campaign and help slow degradation
• Balance of both brand and tactical media
• Media split to reach Easy Explorers and Moment Makers
• Media has been phased to extend campaign and help slow degradation
