pr & media marketing

By leveraging the power of relationships, PR outreach resulted in significant exposure for Jefferson Parish inspiring travel to the destination. The JCVB partnered with its members to offer familiarization (FAM) tours to the travel media for a firsthand experience, and in turn, they provided the destination with exposure in digital and/or print travel trades.

Direct media outreach through our partnership with Mindy Bianca Public Relations (MBPR) provided opportunities throughout the year to pitch story ideas and introduce the destination to travel writers and journalists.

In partnership with the Louisiana Office of Tourism (LOT), we have garnered relationships with media, showcasing Jefferson's outdoor amenities, culinary and culture.

Media Mentions

Visit Jefferson Parish enjoyed 16 media mentions in 2022, introducing the destination to thousands of potential travelers through the stories and articles featured. Below is a sampling of those featured:

SOUTHERN LIVING

The Best Beaches in Louisiana by Tara Massouleh McCay

THE POINTS GUY

12 Best Budget Beach Destinations in the US by Lori Zaino

AAA EXPLORER SOUTH MAGAZINE

Tasty Trails by Suzanne Corbett

USA TODAY 10 BEST

Gretna: The Small Louisiana Town that Time (and Hurricane Ida) Spared by Chelle Koster Walton

TRAILBLAZER MAGAZINE

I-10 Cross-Country Across the Sunbelt by Lynn & Cele Seldon

KNOXVILLE DAILY SUN

The Other Wild Side of New Orleans, Jefferson Parish by Tom Adkinson

Visit Jefferson Parish hosted freelance travel writer, Dawn Reiss, an award-winning multimedia journalist based in Chicago. Dawn and her family experienced adventures along the bayou, savory oysters and even a trip to outer space on their visit! Her article is published in the 2022 Visit Jefferson Parish Visitors Guide.

Additionally, travel writer and influencer Ariel Frager visited Jefferson experiencing the Barataria Preserve at Jean Lafitte National Historical Park & Preserve. Her article was published online with GearJunkie.com.

travel media-oriented memberships

Membership in travel media-oriented associations is an important factor in marketing to media of specific or niche markets. The JCVB also attends media and PR conferences annually to grow our relationships and further our understanding of media and travel industry communication.