A letter from the president & ceo

DEAR INDUSTRY PARTNERS & COMMUNITY STAKEHOLDERS,

As we began 2022, we were coming off two very disruptive years between the pandemic and Hurricane Ida. As we worked throughout those two years to minimize the devastating blow to our tourism economic impact, all of that hard work had a big return on investment with a 7% increase of visitor spending in 2022 buoying Jefferson Parish tourism back up to a nearly $2 billion industry!

We saw the strong return of destination events throughout 2022 with big economic drivers, including Mardi Gras and Family Gras, the Allstate Sugar Bowl National Prep Classic, National Collegiate Rugby, and Dixie Youth Baseball. In addition, 185 leads were put forward to our partners by our energetic sales team.

Strategic vision and planning are the foundation of our destination marketing and management efforts. Destination development plans were completed by district giving us a comprehensive overview of tourism opportunities for public and private development.

This report reflects the successful year of our destination with the small but mighty Jefferson CVB team of destination professionals, who every day put the destination front and center, partnering with tourism businesses and being creative to inspire visitors to make memories with unique new and old favorite Jefferson Parish experiences. Competition is fierce when it comes to getting the visitor dollar. The efforts of the Jefferson CVB and our partners are vital to support and grow the nearly 21,000 tourism jobs in Jefferson Parish. The 2022 statistics reflect the significant tax burden lift of $1,138 off Jefferson Parish residents. It’s why we do what we do every day!

Thank you for your support and dedication to keeping Jefferson Parish tourism strong!

All the best,

Violet Peters

Our Mission

The mission of the Jefferson Convention & Visitors Bureau, Inc. (JCVB) is to actively partner with the tourism and hospitality industry by marketing and selling the destination brand experience with resulting additional spending by leisure and group travel visitors leading to enhanced community economic vitality and resident quality of place.

Our Vision

As a brand driven destination leader, the JCVB is innovative and influential in bringing new visitor business to the parish tourism/hospitality industry and host communities.

OUR PROMISE

Jefferson Parish, with its key getaways of Louis Armstrong New Orleans International Airport and Interstate 10, offers unique and affordable family-oriented dining and shopping, and immersive nature-based recreational and group event experiences. Comprised of the Mississippi East and West Banks and the Gulf Coast, the area showcases lively suburban business districts and historic neighborhood communities, espousing a distinct character of friendliness, fun and relaxation. Jefferson Parish is assuredly the real connection to the Louisiana family entertainment lifestyle.