Sustainability, through development Environmental and economic sustainability are crucial to developing our year-round tourism offer and growing employment and wealth. However, that growth must go hand-in-hand with greater conservation of our natural landscapes and biodiversity, key reasons the region is such an attractive destination. Holkham Estate is leading the way on environmental sustainability in the east, and there are other venues where development, particularly in inclusivity and accessibility, will see them become nationally significant year-round attractions.
An infrastructure providing clean travel is key. Getting visitors to travel without using fossil fuels will not only improve the environment and reduce the carbon footprint but it will also improve health and wellbeing. In the VEE Spring 2021 Consumer Sentiment Survey 86% of respondents said they would travel to the region by private car, and 47% will walk when here but only 7% will cycle. If the region had more accessible, reliable and affordable public transport within and between rural areas, villages, towns and cities, visitors could be encouraged to use this as well as making their journey here by rail.
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