Destination Marketing Outlook 2022
SKIFT REPORT 2022
SURVEY METHODOLOGY Skift Research’s Destination Marketing 2022 survey was conducted in December 2021 to examine how Covid impacted the roles and priorities of DMOs and what destination organizations are doing to prepare for changes post pandemic. The total sample size is ~100, representing DMOs across different regions and levels of management. The charts below display the demographics of the survey sample and their represented organizations. EXHIBIT 3: DEMOGRAPHICS OF THE SURVEY SAMPLE AND THEIR REPRESENTED ORGANIZATIONS
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