The new Greene King vision has been unveiled and is critical in this next stage of our journey, balancing what we need to achieve as a business over the next five years and how we are going to do that.

The new vision is simpler, more targeted and driven by outcomes. Our purpose and values remain unchanged. We Pour Happiness into Lives.

CUSTOMER FIRST, WE CARE, FREEDOM TO SUCCEED, WE TAKE OWNERSHIP, WIN, LEARN, CELEBRATE TOGETHER