2 minute read
BRINGING THE LEGENDS TO LIFE WITH HAZY DAY…
from PINT SIZED Issue 9
by Greene King
It’s an exciting time for Hazy Day as we increase distribution throughout our managed estate moving the brand into over 1,000 pubs.
Our unlawfully Fruity IPA is now officially outperforming Hazy Jane and Camden Eazy IPA on draught year-to-date, with an incredible 257% volume growth vs last year!
We’re gearing up for a big moment this August with a national media & PR campaign aimed at breaking down barriers of asking for a taster in the pub. Research shows 70% of Brits have never asked for a beer sample, and nearly a third of Gen Z pub-goers feel too nervous to ask. As part of the campaign, we have launched a limited run of the UK’s tiniest pint of Hazy Day, designed to encourage trial, spark curiosity, and drive more guests to discover the bold, fruity flavour of our unlawfully fruity IPA.
We’ll also be pushing footfall in all GK pouring pubs with a free pint mechanic through the Greene King app, launching 2nd September, giving you even more reason to head to your local!
