3 minute read
GRASSROOTS SPORTS HEROES
from PINT SIZED Issue 9
by Greene King
While the UK has been glued to the summer of sport, from action on the Centre Court to the Women’s Euro’s, we are keeping an eye on a different prize – the grassroots legends who are keeping sport alive, accessible and life-changing in communities across the UK.
We have hit a major milestone with £1 million donated to grassroots sports clubs through our Proud to Pitch In scheme, powered by the sale of IPA.
The scheme has given clubs the opportunity to apply for grants of up to £4,000, with funding used for everything from kit and equipment to venue hire and accessibility improvements.
Since the launch in 2021, more than 370 teams have been supported by Proud to Pitch In, all made possible by supporters backing the initiative with every pint of IPA.
Meet the teams behind the figures raising the bar:
Surf Therapy CIC in Swansea: providing inclusive surf sessions for over-50s, veterans and people facing mental health challenges. It’s not just about riding waves - it’s about finding strength, connection, and purpose through the power of the sea.
Capoeira Communities in Norwich: blending Afro-Brazilian martial arts, music and magic, they’re breaking barriers for refugees and those from low-income backgrounds, turning dance and rhythm into confidence and connection.
Felton Eccles Tug of War Club in rural Somerset: with help from IPA’s Proud to Pitch In, they’ve swapped a leaky shed for a kittedout strength training hub to keep their internationally recognised sport and tradition alive – bringing a fresh generation into an ageold sport.
Gemma Woolnough-Smith, Marketing Manager for IPA, said:
“Grassroots sport is where champions start out, but more importantly, it’s where communities come together, barriers break down, and lifelong memories are made.
“For the clubs receiving this support, it’s a lifeline. From park pitches at local parks to paddling out at dawn, these vital teams are doing more than playing sport - they're actively changing lives and strengthening their communities.
“Reaching this £1 million milestone is a proud moment, and as we are now firmly in this year’s summer of sport, we want to celebrate all the sport clubs out there making a difference in their communities. The clubs supported by Proud to Pitch In are proof that when you invest in grassroots, you help raise the bar for everyone.”
