OLD SPECKLED HEN DEBUTS NEW GOLDEN CASK ALE!

Old Speckled Hen has launched its Old Session Hen as a cask ale following its successful launch in retail last year.

Old Session Hen is a 3.4% light and refreshing ale crafted with an aromatic hop blend for a hint of tropical fruit on the nose and a perfectly balanced bitterness, all rounded off with a crisp, clean finish.

Introduced to the retail market last year, in bottle and can format, Old Session Hen ended 2024 as the top 10 best new launch in terms of sales in the Ale category. With such a strong response from consumers, Greene King believes Old Session Hen is the ideal liquid to launch in cask and continue innovating in the category.

The "sessionable ale" style has been growing in popularity among consumers in both the on- and off-trade as drinkers seek an ale that is a lighter colour and can offer a lower ABV, particularly around the 3.4% ABV.

David Spencer, Head of Marketing for the Old Speckled Hen family, said:

We wanted to continue building on the success of Old Session Hen and we thought there was an ideal opportunity to launch a cask version to give consumers the chance to enjoy this fantastic beer on the bar, and help outlets tap into the growing golden cask ale market.

Our brewers have carefully crafted the recipe to create a light, fresh and fruity session beer at just 3.4.%, perfect for those who want a sessionable pint they can enjoy without compromising on flavour and refreshment.

Our ultimate goal is to bring more people to the world of cask ale; it is such a wonderful tradition in British pubs and brewing and we think Old Session Hen perfectly complements our existing range of fantastic cask ales and offers something new and exciting from the ‘Hen’ family.