IT RAINED AND WE POURED!

It rained, we poured – and fan favourite Larry Lamb forecasted every drop! We ran our ‘When it rains, we pour’ campaign for the second consecutive year with the aim of driving footfall and promoting our pub gardens this Spring, rain or shine.  

Ahead of the campaign, rain detectors were installed in some of our pubs across the UK in London, Glasgow, Birmingham, Leeds, Bristol and Oxford. Despite sunny spells across the country, the first April showers arrived in Bristol which unlocked up to 100,000 free pints for the entire nation!

We also had our very own premium beers jeep and land rover out to support the campaign. Based at both The Anchor, Bankside and The Malthouse, Birmingham, the vehicles were supported by a team of brand ambassadors handing out samples of our legendary beers Level Head and Hazy Day.

Zoe Bowley, Managing Director for Greene King pubs said:

We were really happy to bring back our When it Rains campaign for the second year running, as well as collaborate with Larry Lamb to deliver The Sipping Forecast.

We wanted to celebrate our pub gardens as warm, welcoming and inclusive spaces where communities can gather with a good time almost guaranteed, whatever the weather.