TWO BRAND NEW LAUNCHES FOR OUR BRILLIANT BEERS

We launched two new beers into the retail market in March as we continue to grow our brilliant beers portfolio.

Double Header is a 6.4% ABV double dry-hopped IPA. Doubling down on Level Head IPA, Double Header is a nod to the naming of Bury St Edmunds’ patron saint. In 869 King Eddie was beheaded by invading Vikings, before locals say a ghostly wolf reattached his head to his body, and a saint was born.

This perfectly executed double dry-hopped IPA is a fruity beer with citrus and tropical flavours, offering a juicy intensity and a medium bitterness for a balanced, full-bodied finish.

Double Header is the newest addition to our craft portfolio, which we launched back in 2022.

We have also just launched Imperial IPA, a 6% ABV beer brewed to a higher strength to reflect the original 19th-century style of IPA. The beer has a sweet malty taste and aroma with floral, tropical fruit and toffee notes.

The inspiration for this beer is also rooted in our heritage. The team created this new beer using a recipe discovered in our archives, which holds records of ledgers, old recipes and brewing artefacts.

Both Double Header, in 440ml can format, and Imperial IPA, in 500ml single bottle format, have now launched in Morrisons with further rollouts to follow.