New look Belhaven

A NEW LOOK FOR TWO OF OUR BELOVED BELHAVEN BREWS!

The Belhaven Brewery team have launched refreshed branding for two of it’s beers, Belhaven Black and McCallum’s Sweet Stout, in can format.

Following the successful brand refresh of Scotland’s No.1 Ale – Belhaven Best – last year, the team are excited to unveil bold new designs for Belhaven Black and McCallum’s Sweet Stout.

Both of the new designs include a nod to the brewer’s heritage using the iconic malting chimneys of Belhaven Brewery, which are also captured in the recent refresh of Belhaven Best.

The refreshed designs for Belhaven Best, Belhaven Black and McCallum’s Sweet Stout all take inspiration from the changing face of drinking and socialising in Scotland, as well as Belhaven’s proud heritage of brewing beer in Dunbar for over 300 years.

Fiona Matheson, Senior Brand Manager for Belhaven said: “The roll out of the new look and feel for Belhaven Best was a great success and we felt that it was only right that our other iconic beers in the range had their time to shine and aligned with modern drinker’s preferences, whilst also continuing to celebrate our heritage. We are currently seeing great results for the Belhaven Black refreshed look in the On Trade, with it up 74.4% YTD vs. 2023 in Scottish Free Trade and we’re excited to see both Belhaven Black and McCallum’s launch into the retail market and draw even more consumers to our delicious beers.”