1 minute read
Unlocking Excellence
from Pint Sized_Issue 6
by Greene King
UNLOCKING ALE EXCELLENCE
Our new ale category vision
We are working to transform the way the industry looks at the ale category with the launch of ‘How to Win with Ale.’ The new vision was officially launched at the prestigious MA Leaders conference, held in Leeds back in March.
The vision embraces the challenges the industry has faced for many years and outlines clear ways to grow and encourage a positive future for the beer, providing a fresh perspective on innovation, quality, and presentation within the ale category.
The vision is split in to five key pillars: quality leadership, perfect presentation, range science, transformational marketing & innovation, and staff ambassadors.
The team have been talking about this internally and externally but if you would like more information or one of them to come and present this to your team, please contact Angie May, Jamie Shipperley, or Eddie Wilkinson.
