2 minute read
Pint Sized_Issue 6
from Pint Sized_Issue 6
by Greene King
MYTHBUSTING WITH LIAM AND JOHN
Want to know more about how our beers are performing across our managed estate?
→ In 2022 we launched our Legendary Beers range in just 20 of our urban pubs. Since then, we have steadily grown distribution of Flint Eye and Level Head to over 400 of our managed pubs and have sold more than 4 MILLION PINTS!
→ We are the UK’s third largest craft brewer in the UK On Trade – an incredible achievement.
→ Last year, we reviewed our recommended Cask Ale range across all formats in our managed estate. The buy in from teams was exceptional and results remarkable. Total cask performance was transformed delivering a massive overperformance vs our competitors
→ In the second half of 2023 alone, we sold an additional 300,00 PINTS and delivered over £1,000,000 in benefit
→ We are the world's number one Cask Ale Brewer in the last quarter, but soon to be number one over the last 12 months!
→ We are winning in both the On and Off Trade and growing volume and value sales in both channels ahead of everyone else!
What’s coming up?
There are several new trials scheduled for 2024 with some already underway…
→ Hazy Day is currently in 45 sites with more to come very soon
→ Prior Life is heading to selected Hungry Horse and Flaming Grill sites – watch out for that!
→ Belhaven Black is currently on trial in 50 sites across Scotland – some alongside Guinness and some replacing – you can read more about this on the back page!
You can watch the video where John and Liam talk about this in some more detail here https://gk.qumucloud.com/view/V5YEJy8IgiXRYj4OJUyjV3
