Meet Gemma Woolnough, Senior Brand Manager

We caught up with Gemma who talks to us about her career journey to date, a typical day in her role as Senior Brand Manager and the successful day at the Great British Beer Festival!

Can you tell us a bit about yourself?

I grew up in Ipswich and then went to the University of Essex to study Literature and Film and after a couple of Marketing jobs in law and the travel industry I joined Greene King 10 years ago. I have a two year old daughter called Imogen and I will now have a husband as of August Bank Holiday weekend!

What has your career journey been to date?

I joined Greene King in May 2013 as a Marketing Executive. After a year or so I went on to work as a Brand Manager on Old Speckled Hen before moving to a Craft.

Brand Manager role in 2017. In this role I launched Ice Breaker (my favourite beer) and then worked on the strategy and pre-launch elements of the Premium Beer portfolio. After maternity leave, I returned as a Senior Brand Manager working on Abbot Ale, Greene King IPA, and the Seasonal Ale Calendar.

What does a typical day look like for you?

A mixture of managing New Product Development, the design of packaging and/or pump clips, liaising with agencies on brand planning, activations, promotions, and media plans.

Congratulations on the award win for Abbot, it must have been a great day at the Great British Beer Festival?

We were delighted with the awards Abbot Ale won and we definitely had the best stand at the whole event. The Abbot Mobile even got a mention on the stage during the presenter’s introduction.