SPOTLIGHT: ABBOT ALE

Drinkers are willing to pay more for Abbot. Number of pints sold per pub shows growth when prices rise.

In Q1 2023, average price per pint increased 6% vs. prior year. Average ROS (pints per pub) increased 2%.
Source GK EPOS (Q1 2023)

In blind taste tests, Abbot Cask beats Timothy Taylor Landlord.

Abbot scored 6.3, Landlord scored 5.6.
Source: MMR Cask Benchmarking project (March 2023, n=303)

Abbot is the 2nd strongest premium brand in the cask category when we use the gold-standard measurement service for this (Kantar Brand Equity Framework); OSH is #1

Abbot Brand Power score of 7.6%, 2nd highest score of 6 premium brands tested. Higher than Landlord, Marston’s Pedigree, Ghost Ship and Tribute.
Source: Kantar Brand Evaluator (June 2023, n=1,172)

Abbot ROS matches Landlord in the FT, only beaten by GK IPA (CGA OPM MAT to 17/06/23, both brands sell 14 BB’s per outlet per MAT).

Abbot won Silver Supreme Champion in the Overall Winners Category, and Gold