Claire Bates, Trade Marketing Manager

Claire is part of the team behind our Value for Venues platform. We chat to Claire about her career so far, how her role is going and some of the exciting plans coming up for Value for Venues…

Can you tell us a bit about yourself?

I am the Trade Marketing Manager supporting our free trade sales team and have been with the company for seven months. I live in Leicestershire and love taking my dog for long muddy walks or to the beach when visiting Norfolk. He always insists we stop off at a local Pub on the way – who am I to tell him no!

What has your career journey been so far?

I was hooked working in the hospitality industry since I got my first job as waitress in a local pub. Since then, I have worked in various sales and marketing roles with brewers, venues and suppliers before joining in January this year.

How are you getting on in your role?

I am enjoying the challenge thoroughly! I believe the biggest reason behind it, is the people I work with. The Greene King & Belhaven teams have been incredibly welcoming & supportive. It has been great getting to understand more around different roles within B&B, from my “Day on a Dray” to sitting on the phone with customer care, each role has an impact that will directly or indirectly affect another member of the team. It gives me the drive to support the team as best I can.

Talk to us about what’s on the horizon for Value for Venues?

Following the launch back in January, we have been ramping up our industry presence and embedding the concept in all our marketing assets & sales tools. We have some exciting activity planned for the second half of the year such as the launch of the referral scheme, our first trial trade show & enhancements to our Value for Venues bi-monthly magazine.