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Experience Center for Jawa,Bengaluru

Typology: Brand Building and Retail deisgn

Guided by: Ruchi Mehta

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Jawa as a brand has a very rich legacy. The trust on the brand was so high that the brand could handle the World War 2 and still manufactured and designed motorcycle in the war time. Jawa has entered India in the mid 19’s and all the people had a great craze about the bike and owning a Jawa had become a status symbol. But later due to some unexpected conditions the manufacturing of Jawa has stopped in India. After a break of 25-30 years Jawa had come back to India in 2017 and started its sales from 2019. Since it was the pandemic time, they couldn’t place themselves properly in the market and not many people knew about this brand and its rich legacy. Now its high time for the people to know about Jawa, its legacy and its history. Spreading awareness about the band and building trust in the customers in the main goal of this experience center. After the re-birth Jawa not only concentrated on its legacy but also about today’s need of the youngsters power, looks and comfortability.

Success Matrix for the Experience Center Design Drawing

Research Poster of the brand

First Floor Plan

Legacy

This shows the trust that the first generation Jawa owners have on the brand. The space gives nostalgia for the 1st generation Jawa owners.

Kommunity Space

The interactive wall on the left, is an India map on which riders can pin their photos, stickers or their experience with Jawa all over India

Ground Floor Plan

Sectional Persective

Pedestal showing the information and differentiating facts about the engine. Posture experiencing pod, showing the optimum posture according to your height.

MaterialMatrix | Tangible & Intangible

Typology: Construction and Detail

Guided by: Ayan Khan Pathan

Material plays a very important role in designing. As an architect or a designer, it is very important to have good knowledge of the materials and their finishes available in the city and all over the world. Keeping this in mind, I have propoed a material library with AR and VR in the heritage city of Ahmedabad. Ahmedabad is such a city, which is rich in architects and designers and also the home city of the Pritzker award winner B.V. Doshi. Resulting of this, a lot of architecture and design colleges have been established in the city. The material library acts as the best source for all the students to get access to all the materials and textures available and even connect to the vendors if required.

Physical Model

Hotel Rabong Retreat

Typology: Hospitality Deisgn

Guided by: Prashant Pradhan

The project is all about designing a hotel by taking Newari Architecture as inspiration and also take the immediate context into consideration. The site is located in Rabong village-Sikkim, facing the Rabong valley and the Kanchanzonga Range.

The concept which leads my design process was ‘Porosity’. The term porosity has arrived from invisibility which was derived from the immediate context which is the Rabong Valley