Talking Dog Agency 2020, Client: The Backpack Project, Inc.

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let’s zip over the competition uga miracle Website: Yes Facebook: 7,456 likes Twitter: 2,781 followers Instagram: 4,743 followers Branding: light, playful, energetic, bubbly Target Market: UGA students, Greek life members

uga relay for life Website: None designated Facebook: 6,848 likes Twitter: 2,811 followers Instagram: 1,877 followers Branding: edgy, clean, event-focused, bold colors Target Market: Students and Athens residents

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uga heros Website: Yes Facebook: 7,001 likes Twitter: 2,603 followers Instagram: 1,813 followers Branding: welcoming, authentic, bold colors Target Market: UGA Students

bigger vision athens Website: Yes Facebook: 655 likes Twitter: No account Instagram: No account Branding: clean, simple, formal, informative Target Market: Athens locals


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