GRAND OPENINGS
38
Robb Report
M BACK After a hiatus of some seven years, BMW M has returned to Alexandra Road with a new 420sqm showroom.
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By DARYL LEE
hen it was revealed in 2010 that Singapore would be the first country in the world to get a dealership exclusively selling BMW’s high-performance M cars, it moved away from its longstanding home at Performance Motors on Alexandra Road to Munich Automobiles at Teban Gardens Crescent. Now, it seems that BMW M has come full circle, back to Alexandra Road under new dealer Performance Munich Autos, though this time it has moved several doors down.
The new showroom has some 420sqm of floor space with room for five vehicles. In addition to being able to view samples of the myriad ways in which they can personalise their future M car in the Individual Lounge, buyers can also utilise a tablet to virtually configure their car, and thereafter explore their future BMW M car in 3D on a big screen. BMW M Showroom Sime Darby Business Centre 315 Alexandra Road Tel: 1800 225 5269 www.pml-bmw.com.sg ÂŹ
Photo JONATHAN GOH