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NAMES & JOBS
MARCH 2020
DEAG appoints Chief Ticketing Officer
Matthias Behrer appointed CEO of Live Nation Sweden
From VIP-Daily News
From VIP-Daily News
Moritz Schwenkow has been appointed chief ticketing officer at
Mattias Behrer has been hired as the new CEO of Live Nation Sweden,
MyTicket owner Deutsche Entertainment AG (DEAG).
effective August 10. He will report to John Reid, President Live Nation Europe-Concerts.
Schwenkow will be responsible for DEAG’s entire ticketing business in the future and will develop synergies between the ticketing platforms
Behrer was previously CEO of media and marketing agency Dentsu
myticket.de, myticket.at, myticket.co.uk and the UK ticketing
Aegis. Prior to that, he spent 10 years at Viacom in several positions
platform Gigantic.com, which was acquired in December 2019.
including Global Marketing Manager for MTV and SVP for Viacom’s youth division in 1 countries across Europe. He is also the author
As CTO, he is also responsible for the expansion into further
of two best-selling business books; Event Marketing and How Cool
European countries and, in the long term, also for the consolidation
Brands Stay Hot.
of all ticketing activities. John Reid, President Live Nation Europe-Concerts, said: “It is Schwenkow, son of DEAG CEO Peter, moves into his new role on 1 April
very gratifying to welcome Mattias to the team. With his broad
2020, following more than 15 years working in live entertainment. He
background as a business leader and with expertise in marketing
is also appointed a member of DEAG’s executive board.
to young target groups, there is no doubt that he will be a strong contribution to Live Nation Sweden.”
Schwenkow said: “I am very much looking forward to working together with my colleagues on the Board. The DEAG Group is
Mattias Behrer added: “I am very happy and humbled, for the task
already excellently positioned internationally in the area of ticketing
of leading Live Nation Sweden’s fantastic team and continuing to
through MyTicket and Gigantic.
develop the experience for fans and partners – before, during and after events. The live music industry is an extremely exciting area
On this strong basis and as a result of increasing digitalisation, we
with great potential and a very interesting business model that
want to continue to grow, provide impulses for other business areas
brings together fans, artists and brands and creates experiences to
and further expand our earnings power in the years to come.”
remember for life.”
Moritz Schwenkow
Thomas Johansson, Chairman Nordic’s Live Nation, added: “We are very much looking forward to welcoming Mattias aboard. His future at Live Nation is bright and he will have an amazing team behind him.”
Mattias Behrer
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